Piramal Pharma’s I-Pill Daily Campaign Champions Women’s Informed Health Choices
Piramal Pharma’s bold new film urges women to ask confidently for I-Pill Daily at the pharmacy, transforming hesitation into clear, empowered decision-making.
Prakhar
Flipping the Script on Contraceptive Discomfort
Piramal Consumer Healthcare’s I-Pill Daily has long been a trusted name in emergency contraception—and now its latest campaign confronts the awkwardness of pharmacy purchases head-on. In elegant black-and-white visuals, the film spotlights women caught in moments of hesitation: furtive glances, hurried encounters behind closed counters, and the uneasy wrapping of substitute packets.
Empowerment Through Assertion
Rather than glossing over discomfort, the ad frames it as a relic of outdated stigma. A confident narrator urges viewers to break the routine: “Don’t take what’s handed to you—ask for what you need.” Women step forward, boldly requesting I-Pill Daily, reclaiming agency in their reproductive health and reinforcing that a brand’s promise is only as strong as a woman’s willingness to demand it.
Human Stories, Universal Message
Three women—from a university student to a working professional and a homemaker—share quiet anecdotes of moments when hesitation almost cost them peace of mind. Their faces, lit with resolve, underscore the film’s core truth: informed choice begins with the courage to speak up. The result is a narrative that feels deeply personal yet universally resonant.
Multi-Platform Push for Maximum Impact
To reach diverse audiences, the campaign rolls out across YouTube, Instagram, and select television spots in major metros. Complementary OOH executions in pharmacy clusters feature bold typographic calls to action—“Ask. Insist. Choose.”—paired with QR codes linking to a discreet microsite offering FAQs, pharmacy locators, and a 24×7 helpline.
Building Lasting Confidence
Beyond awareness, Piramal Pharma has partnered with DDB Mudra Group to host live Instagram Q&As with leading gynecologists, dismantling myths around contraception and reinforcing that I-Pill Daily is safe, reliable, and worthy of insistence. In empowering women to reclaim their right to choose, the campaign elevates a functional product into a symbol of bodily autonomy and respect.
