RoadTrippin Season 13’s Tamil Nadu Tour Spices Up Summer Viewing
Season 13 of HistoryTV18’s #RoadTrippin with Rocky Singh explores Tamil Nadu’s iconic cuisine, landscapes, and culture in a flavour-filled digital adventure from May 12–19.
Prakhar
Beating the Heat with a Culinary Odyssey
As northern India sizzles in summer sun, Rocky Singh escapes to Tamil Nadu’s verdant hills, aromatic temples, and legendary street-food hubs in the 13th season of HistoryTV18’s digital hit, #RoadTrippin. Across seven jam-packed days, Rocky’s taste buds—and ours—will traverse everything from Chennai’s filter-coffee stalls to Ooty’s chocolate boutiques.
Episode Guide: From Airport Lounges to Hill Stations
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Day 1: Delhi Airport’s world-class lounges kickstart his journey
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Days 2–3: Scenic drives through Madikeri and Virajpet’s coffee estates
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Days 4–5: Ooty’s tea-stained panoramas and Mysuru’s palace-city heritage
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Day 6: Chennai’s coastal bustle, historic temples, and filter-coffee corners
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Day 7: Finale at a Mahindra resort, reflecting on flavour and freedom
Digital-First, Socially Savvy Storytelling
Leveraging YouTube, Instagram Reels, and Twitter threads, each bite and vista is tagged, geotagged, and meme-ified in real time. The show’s conversational tone—equal parts foodie diary and travelogue—drives over 2 billion impressions and 540 million video views per season, proving that audiences crave both drag-and-drop escapism and genuine cultural immersion.
Why Tamil Nadu?
From the Kodagu coffee culture to Chennai’s Chettinad spice trails, Tamil Nadu offers a mosaic of flavours and heritage. Rocky’s adventures unearth hidden gems—like toddy taps in rustic huts and boutique chocolatiers in hill bazaars—while celebrating locals as storytellers, not just background extras.
Marketing Takeaway
#RoadTrippin’s enduring success lies in its hybrid model: linear-quality production, digital agility, and community co-creation. Brands looking to build sticky, cross-platform properties can learn from its recipe: authentic host charisma, localized content, and an always-on social engine that turns viewers into virtual copilots.
