Candere Shines Brighter with Shah Rukh Khan as New Ambassador
Candere enlists Bollywood superstar Shah Rukh Khan to embody its “Make Every Moment Sparkle” ethos, blending timeless elegance with contemporary jewellery designs for every celebration.
Prakhar
A Royal Welcome for a King
Candere, the fast‑growing D2C jewellery brand, has tapped Shah Rukh Khan as its new face, marrying the actor’s inimitable charm with Candere’s mission to democratize luxury. In a series of lush film‑style spots, SRK models bracelets, necklaces, and signature rings—each piece designed to capture light like his on‑screen presence.
The “Make Every Moment Sparkle” Narrative
The campaign’s anthem lays the foundation: life’s milestones—anniversaries, promotions, stolen glances—deserve pieces that shine as bright as the emotion behind them. Through intimate vignettes—a secret proposal on a rooftop, a congratulatory gift at a bustling office—SRK narrates the brand promise, inviting viewers to treasure every glimmer.
Multi‑Platform Gleam
High‑production TVCs roll out in 30‑ and 60‑second cuts, while digital teasers focus on close‑ups of diamond cuts and the sparkle in SRK’s eyes. Instagram Reels offer “Style with Shah Rukh” tutorials—mixing and matching Candere’s collections for day‑to‑night looks—driving engagement with swipe‑up links to shop the featured styles.
Bringing E‑Commerce to Life
Candere transforms its website into an interactive studio during the campaign: “SRK Selects” bundles curate his favorite pieces, while 360° product videos and virtual try‑on filters let shoppers experience luxury from home. Live chat sessions with stylists—hosted by SRK himself in prerecorded Q&As—add a personal sheen.
Beyond the Bling
To deepen connection, Candere launches “Spark Moments,” a social contest where fans share their own sparkling memories for a chance to win a signed piece by SRK. Flagship stores host VIP “Starry Evenings,” complete with red‑carpet photo ops beneath cascading fairy‑light installations.
A Lasting Legacy
By aligning with Shah Rukh Khan, Candere stakes its claim as the jewelry brand for every heart‑stopping moment. This partnership doesn’t just sell accessories—it sells aspiration, elegance, and the promise that every life chapter can glitter with a touch of stardust.
