Ranveer Singh’s SuperYou Launches Multigrain Chips for Guilt-Free Snacking
Ranveer Singh’s SuperYou brand enters snacks with Multigrain Chips—packed with protein and fiber, they blend health and crunch for mindful millennials on the move.
Prakhar
From Wellness Platform to Snack Aisle
Celebrity entrepreneur Ranveer Singh expands his SuperYou ecosystem into snacking with the debut of Multigrain Chips. Designed as a healthier counterpoint to traditional potato chips, these crisps are crafted from chickpeas, urad dal, jowar, and rice flour with 10 grams of protein and 3 grams of fiber per serving.
Party-Ready, Health-Forward Narrative
The hero ad opens on Ranveer hosting a living-room party where guests expect greasy bowls. He unveils SuperYou Multigrain Chips, prompting delighted reactions as each crunch echoes under confetti bursts—dramatizing that wellness needn’t sacrifice indulgence.
Nutritional Benefits Front and Center
Pop-up graphics call out the chips’ high-protein, high-fiber formula, zero artificial flavors, and 30% fewer calories than standard snacks. By weaving these facts into a celebratory context, the campaign reframes health foods as fun, shareable, and even festive.
Engaging the Digital Crowd
SuperYou’s social channels host an interactive “Crunch Challenge”—users record their loudest crunch for swag packs. Instagram Stories feature Ranveer’s “Midnight Munchie Hacks,” pairing chips with guilt-free dips. OOH near gyms and co-working spaces invites passersby to taste free samples via QR-triggered vending stations.
Building a Loyal Fanbase
The SuperYou app integrates snack purchases into a broader rewards ecosystem. Loyalty points from chip purchases unlock free access to virtual fitness classes and wellness consultations—reinforcing Ranveer’s vision of holistic self-care.
Early Success Indicators
Within two weeks, Multigrain Chips sold out on SuperYou’s e-commerce store and leading online marketplaces. User-generated unboxing and taste-test videos surged, proving that the combination of star power, smart nutrition, and playful storytelling resonates with modern snackers.
