Ranveer Singh’s Kotak811 Campaign Makes Digital Banking ‘Makkhan’ Smooth
Kotak Mahindra Bank enlists Ranveer Singh to showcase Kotak811’s zero-balance, paperless savings and 24×7 UPI—banking that’s slick, seamless, and effortlessly smooth.
Prakhar
A Heroic Take on Banking Friction
Kotak Mahindra Bank’s Kotak811 zero-balance digital savings launched its new campaign with Ranveer Singh front and centre. Known for his exuberance, Singh personifies the modern banker: confident, high-energy, and never bogged down by paperwork or hidden charges.
Slaying “Banking Dragons” with a Tap
In a tongue-in-cheek 60-second spot, Ranveer dons medieval armor to face animated foes—queue dragons, fee goblins, and form-filling trolls. With a single tap on his smartphone, he vanquishes each beast, revealing Kotak811’s seamless features: instant virtual debit cards, 100% paperless onboarding in two minutes, and round-the-clock UPI transactions.
“Banking So Smooth, It’s Makkhan”
The film’s catchy tagline captures the essence: banking should glide, not grind. Singh’s natural flair transforms financial features into cinematic moments—celebrating both the practical benefits and the joy of frictionless money management.
Across Screens and Streets
The campaign rolls out on YouTube, Instagram Reels, and OTT platforms with 15-second cuts for TV. Viral GIFs of Singh’s battle sequences spread on WhatsApp and social channels. Digital OOH in urban hubs showcases countdown timers to illustrate just how fast Kotak811 onboarding and transactions can be.
Driving Young-Adult Adoption
Kotak811 reports a 25% increase in new accounts among 18–30-year-olds within weeks of launch. Incentives like a “Singh’s Shield” badge—earned after five digital transactions—offer cashback rewards, further cementing Kotak811’s appeal to tech-savvy, mobile-first customers.
