Big FM Launches BIG Live to Amplify India’s Digital Audio Footprint
Big FM debuts BIG Live, a digital audio platform offering live shows, podcasts, and exclusive interviews to broaden the radio brand’s reach online.
Prakhar
From Airwaves to Online Streams
Big FM, one of India’s largest radio networks, has expanded its digital footprint with the launch of BIG Live—a standalone app and web portal featuring live radio streams, on-demand podcasts, and exclusive video interviews with celebrities and influencers.
Platform Features and Content
BIG Live offers 24/7 live channels mirroring Big FM’s key radio shows, plus original podcasts spanning music deep-dives, urban storytelling, and comedy. Video segments repurpose studio sessions into behind-the-scenes clips, while interactive polls and live chats during broadcast slots foster listener engagement.
Targeting Mobile-First Audiences
By delivering high-quality streams and bite-sized podcast episodes, BIG Live caters to millennials and Gen Z listeners who seek audio on demand. Integration with smart speakers and car infotainment systems positions the platform as a seamless companion across daily commutes and home routines.
Monetization and Partnerships
BIG Live is ad-supported, with dynamic insertion enabling targeted ads based on user demographics and listening patterns. Branded podcast series—with partners like Netflix and Amazon—drive sponsorship revenue, while premium subscriptions unlock ad-free listening and early access to celebrity interviews.
Amplifying Radio Brand Equity
The launch supports Big FM’s overarching strategy to remain relevant in a streaming-dominated market. Early metrics show a 60% increase in overall reach when combining FM and digital channels, and a 25% rise in engagement among listeners aged 18–34.
