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Business Spotlight
Motilal Oswal’s New Ad Warns Against Bad Financial Advice

Motilal Oswal’s New Ad Warns Against Bad Financial Advice

Anureet Kaur May 28, 2025 0 57

Motilal Oswal Financial Services uses humor and suspense to spotlight the importance...

Campaigns
YesMadam launches ‘GYM Kiya?’Campaign Through Fitness Services

YesMadam launches ‘GYM Kiya?’Campaign Through Fitness Services

Prakhar May 9, 2025 0 48

Yes Madam’s “Gym Kiya” digital campaign, fronted by Vispy Kharadi, spotlights on-demand...

Campaigns
Deconstruct’s SPF Pitch: Making Sun Protection a Daily Habit

Deconstruct’s SPF Pitch: Making Sun Protection a Daily...

Prakhar May 1, 2025 0 43

Deconstruct launches an engaging SPF awareness campaign—combining dynamic visuals,...

Inside Edge
Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into Real Rewards

Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into...

Prakhar May 1, 2025 0 130

Lenovo India enlists influencers to patrol shooter games for camping offenders,...

Inside Edge
Scooping Up Sales: How Ice-Cream Brands Mastered the Marketing Game

Scooping Up Sales: How Ice-Cream Brands Mastered the Marketing...

Prakhar Apr 24, 2025 0 48

Leading ice-cream brands revamp campaigns with seasonal flavours, digital personalisation,...

Campaigns
KFC India and CarryMinati: Cult Co-Creation Serves Spicy Creative Innovation

KFC India and CarryMinati: Cult Co-Creation Serves Spicy...

Prakhar Apr 14, 2025 0 85

KFC India collaborates with influencer CarryMinati for a cult co-creation, blending...

Campaigns
KFC India and CarryMinati: Cult Co-Creation Serves Spicy Creative Innovation

KFC India and CarryMinati: Cult Co-Creation Serves Spicy...

Prakhar Apr 14, 2025 0 85

KFC India collaborates with influencer CarryMinati for a cult co-creation, blending...

Business Spotlight
Kusha Kapila Teases Underneat: Bold Fashion Statements Redefined Today

Kusha Kapila Teases Underneat: Bold Fashion Statements...

Prakhar Apr 2, 2025 0 75

Kusha Kapila’s “What Are You Wearing Under?” series teases fashion boundaries, challenging...

Campaigns
Kitchen Chronicles: Shalini Passi Whips Up Veeba’s Culinary Campaign Magic

Kitchen Chronicles: Shalini Passi Whips Up Veeba’s Culinary...

Prakhar Feb 19, 2025 0 55

Veeba spices up the culinary scene as Shalini Passi takes over the kitchen in a...

Industry
Branding Edge to Expand Into Lifestyle and Influencer Space via Acquisitions

Branding Edge to Expand Into Lifestyle and Influencer Space...

Deepanjali Dec 16, 2024 0 35

Branding Edge plans to dominate the lifestyle and influencer space through acquisitions,...

Inside Edge
Decoding Advertising Agencies: Types, Roles, and Industry Trends in India

Decoding Advertising Agencies: Types, Roles, and Industry...

sheetal Dec 9, 2024 0 67

Explore Advertising Agencies in India: Creative, Digital, Media Buying, Influencer,...

Campaigns
Elvish Yadav Joins Eloelo as Brand Ambassador

Elvish Yadav Joins Eloelo as Brand Ambassador

Deepanjali Nov 11, 2024 0 42

Popular influencer Elvish Yadav partners with live entertainment platform Eloelo...

Industry
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2024 Influencer Marketing: Growth Insights & Trends

2024 Influencer Marketing: Growth Insights & Trends

Sumit Rawat Sep 25, 2024 0 54

The influencer marketing file 2024, (IMR) one of the definitive reviews at the influencer...

Business Spotlight
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Team Pumpkin Secures Marketing Mandate for Estelar Beauty Brand

Team Pumpkin Secures Marketing Mandate for Estelar Beauty...

Sumit Rawat Sep 21, 2024 0 65

Team Pumpkin offers Estelar’s vision of celebrating and enabling ladies. "We are...

Inside Edge
LG Unveils Global 'Life's Good' Campaign, Reimagining Brand Identity

LG Unveils Global 'Life's Good' Campaign, Reimagining Brand...

Sumit Rawat Aug 25, 2023 0 104

LG's Dynamic 'Life's Good' Global Campaign Reshapes Brand identity with Iconic Landmarks...