Curefoods Secures Krispy Kreme Rights, Expands Sweet Footprint Across India
Curefoods acquires pan‑India Krispy Kreme franchise rights—adding 11 Delhi‑NCR outlets to its 90+ network, unifying brand strategy and boosting national dessert reach.
Prakhar
Strategic Expansion to Over One Hundred Outlets
Curefoods, under founder Ankit Nagori, has secured pan‑India master franchise rights for Krispy Kreme, adding 11 new outlets in Delhi‑NCR and bringing its total network to over 100 locations nationwide .
The newly added points include seven dine‑in flagship stores and four cloud‑kitchen operations in high‑traffic venues such as Aerocity, Select City Walk, Ambience Mall Gurgaon, and Mall of India Noida .
Prior to this deal, Curefoods already operated 90+ Krispy Kreme outlets across South and West India, making this the final piece for a true national footprint .
Unified Brand Strategy and Market Positioning
By consolidating all franchise rights, Curefoods can now implement a cohesive pan‑India growth strategy—streamlining menu offerings, loyalty programs, and marketing campaigns under one umbrella .
Ankit Nagori emphasizes that national rights enable consistent customer experiences, from store design to product innovation, ensuring Krispy Kreme retains its global brand standards while adapting to local tastes .
Backed by investors like Binny Bansal, Curefoods plans to introduce regional doughnut flavors—such as masala chai glaze—to resonate with diverse Indian palates .
Hybrid Outlet Model for Maximum Reach
Each new Delhi‑NCR location features both dine‑in seating and on‑site cloud‑kitchen capacity, leveraging Curefoods’ logistics network for rapid deliveries via aggregators and in‑house apps .
This hybrid approach maximizes reach, catering to mall‑goers, office workers, and late‑night delivery customers alike—capitalizing on Krispy Kreme’s 24-hour production model for fresh doughnuts around the clock .
Technology and Operational Excellence
Curefoods will integrate AI‑driven demand forecasting to optimize inventory and reduce wastage, while its proprietary order management platform ensures seamless workflows between stores and delivery partners .
Staff training programs—developed in partnership with Krispy Kreme’s global R&D team—will uphold consistency in doughnut quality, glaze application, and customer service standards across regions .
Marketing and Consumer Engagement
To celebrate the Delhi‑NCR launch, Curefoods rolled out influencer “first‑bite” activations and limited‑edition doughnut drops featuring local ingredients like saffron and rose petal .
Hrithik Roshan—brand ambassador for Curefoods’ EatFit arm—is slated to star in upcoming Krispy Kreme commercials, amplifying reach through his pan‑India appeal .
A unified CRM platform will power personalized offers, track loyalty rewards, and deliver targeted promotions based on purchase history and location data .
Competitive Context and Future Growth
India’s premium doughnut market has surged 25% annually, driven by rising café culture and delivery‑first consumer habits .
Curefoods’ pan‑India franchise aligns with rival expansions—such as Rebel Foods’ Faasos and PizzaExpress rollouts—positioning it as a leader in the QSR dessert segment .
Looking ahead, Curefoods aims to open 20–30 additional Krispy Kreme outlets in Mumbai, Pune, and Chennai by end‑2025, further solidifying its national dessert empire .
