Ask Incred with Shreyas Iyer Brings Finance Insights to Fans
InCred’s “Ask InCred with Shreyas Iyer” series demystifies personal finance through cricketer-hosted episodes—blending expert tips, fan questions, and engaging storytelling for financial literacy.
Prakhar
A Fresh Inning for Financial Education
InCred has teamed up with cricketer-turned-finance-advocate Shreyas Iyer to launch “Ask InCred,” a bite-sized video series tackling real-world money questions. From budgeting for big dreams to decoding credit scores, Iyer’s approachable style makes finance concepts accessible to India’s youth.
Fan-Driven Format
Each episode begins with a fan-submitted question—“How do I start investing with ₹1,000?”—followed by Iyer’s candid advice, sprinkled with cricketing analogies. This interactive format empowers viewers to participate and submit follow-ups, forging a genuine connection between brand, host, and audience.
Expert Backing and Gamified Learning
Financial experts from InCred join Iyer in the “Pitch and Switch” segment, where they swap roles: Iyer asks quirky questions about loans, and experts bat back technical insights in plain language. Viewers unlock quiz badges for correct answers, redeemable for exclusive InCred mentoring sessions.
Seamless Multi-Channel Rollout
“Ask InCred” drops fortnightly on YouTube, Instagram Reels, and the InCred app. Short-form snippets tease longer episodes, while interactive polls and live Q&As on social media keep the conversation going between releases.
Driving Financial Inclusion
By pairing a relatable celebrity with gamified, expert-backed content, InCred’s campaign addresses India’s financial literacy gap—especially among first-time earners and aspiring entrepreneurs—positioning the fintech platform as both educator and enabler of smart money decisions.
