Vedika Pinto Stars in STIM Spark’s New Oral Beauty Campaign for Instant Whitening Toothpaste
STIM Spark partners with actor Vedika Pinto for a new GRWM-style campaign, introducing purple color-correcting whitening toothpaste to India's beauty market.
Sandhya
Actor Vedika Pinto has teamed up with oral care brand STIM Spark for its latest campaign introducing its Instant Whitening toothpaste. By tapping into the popular "Get Ready With Me" (GRWM) format, the brand aims to establish "Oral Beauty" as an essential step in daily self-care routines across India.
The Campaign Concept
The campaign film captures Pinto stepping through her routine as she prepares for a date. After styling her hair and applying her makeup, she completes her look by focusing on her smile using STIM Spark's whitening toothpaste. The reel is designed to blend seamlessly into organic social content rather than traditional advertising.
Product Features and Availability
The featured toothpaste incorporates purple color-correcting technology designed to neutralize yellow undertones, offering an instantly whiter appearance.
- Price: ₹299 for a 100g tube
- Retail Availability: Amazon India, Flipkart, Blinkit, Instamart, and Zepto
Brand Vision for Oral Beauty
Speaking on the collaboration, Vidushi Khuller, Founder of STIM Spark, highlighted the brand's goal to redefine oral care within the beauty space: "This is our first big step in building awareness for Oral Beauty as a category in India, and we wanted to start with someone who has that same fresh, unapologetic energy we’re building the brand around. Vedika brought exactly that to the reel—it doesn’t feel like an ad, it feels like her actually getting ready, and that’s the whole point. We want consumers to see their smile as another part of their beauty routine."
This launch marks the beginning of STIM Spark’s broader marketing strategy, with plans to roll out additional creator collaborations throughout the year to firmly anchor oral hygiene in the personal care and beauty segments.
