Just In Time Partners with Ayushmann Khurrana to Highlight Individual Style in New National Campaign
Just In Time launches its 'Watching Out For You' campaign starring Ayushmann Khurrana, showcasing how choosing a watch is a deeply personal expression of style and identity.
Sandhya
Omnichannel watch retailer Just In Time has unveiled its latest national brand campaign, ‘Watching Out For You’, featuring Bollywood actor and brand ambassador Ayushmann Khurrana. The campaign centers on the philosophy that selecting a watch is a deeply personal journey influenced by individual personality, style preferences, and occasion.
The narrative unfolds through two distinct campaign films: one focusing on the intrinsic connection between a watch and its wearer, and the other showcasing Just In Time’s expansive retail footprint across India.
Reflecting Personal Identity on the Wrist
Through this initiative, the retailer highlights its portfolio of over 50 international brands and more than 10,000 styles—spanning luxury, premium, and smartwatch categories.
Speaking about his association with the campaign, Ayushmann Khurrana shared: "I’ve always felt that the things we choose to wear are an extension of who we are, and a watch does that in a very understated way. It becomes part of your everyday life—you wear it to work, to a celebration, while travelling, or simply because it feels like you."
"What I like about ‘Watching Out For You’ is that it understands this personal relationship people have with what they wear on their wrist. It’s not just about finding a good watch, but finding the one that feels like it belongs to you," Khurrana added.
Evolving Retail Vision and Consumer Focus
Founded in 2006, Just In Time has grown its footprint to over 100 retail locations nationwide alongside a strong digital presence. Company leadership emphasized that the new campaign marks a natural evolution in how they serve the Indian consumer.
Raju Chheda, Founder and Managing Director, noted: "Since 2006, our focus has been on making watches more accessible and relevant to the Indian consumer. ‘Watching Out For You’ reflects how that vision has evolved—from offering choice to helping customers find a watch that feels personal and meaningful."
Ronak Shah, CEO, added: "Choosing a watch is deeply personal—it is an expression of style, personality and individuality. ‘Watching Out For You’ brings this thought to life, with Ayushmann Khurrana helping us showcase the many ways people connect with their watches."
Campaign Distribution
The brand films are being rolled out across Just In Time’s digital channels, social media platforms, and network of more than 100 retail stores across the country.
