Meta's AR Playbook will assist brands in connecting with customers

The digital advertising scene is changing all the time, especially as technology becomes more accessible to people. Augmented Reality (AR), with its immersive and engaging nature, has emerged as a creative approach for marketers to communicate with their audience as data penetration grows. AR usage on Meta apps has increased significantly, with a whopping 750+ million people opting for Meta Spark AR across Meta technologies globally each month.

At a time when customers are reinventing their digital experience by utilizing augmented reality to communicate with companies, Meta has released its AR Playbook, which gives advertisers with extensive data into AR usage on Meta. This provides advertisers with much-needed impetus, allowing them to plan their own AR campaigns and boost engagement. The goal of Meta's AR Playbook is to enable advertisers acquire insights into AR adoption on Meta, gain a basic grasp of how some of the top AR ads have provided amazing outcomes to brands, and plan their own AR campaigns more efficiently.

Reels are the finest medium for brands to connect with and engage with their customers. Over 40% of all reels generated globally incorporate AR effects to leave a lasting impression on the minds of viewers. According to recent surveys, advertisers believe that augmented reality (AR) may be widely used in their marketing efforts, with over 75% of businesses planning to embrace AR/VR for improved brand engagement by 2023. Consumers are more open to using AR to interact with brands, with over 81% of Indian consumers saying that AR can assist bridge the gap between online and offline interactions.

AR is radically altering the way advertising contact their customers. Meta has launched Instagram AR ads to assist advertisers in reaching their target demographic and increasing brand interaction. Advertisers can now use Facebook and Instagram to promote their AR effects and reach the right viewers at the right moment to drive revenue.