AB de Villiers Bats for Sneaker Labs in India Campaign
Cricket legend AB de Villiers teams up with Sneaker Labs India, blending sports charisma and street style in a campaign that’s as bold as his sixes.
Prakhar
From Crease to Concrete
Sneaker Labs India enlists AB de Villiers to showcase its latest performance kicks. In high‑energy spots, ABD’s signature agility and flair turn everyday street courts into impromptu runways.
Dribble, Dash, Dominate
Each film highlights a different shoe feature—responsive cushioning during sprints, grip‑perfected soles on slick surfaces, and mesh uppers that breathe through marathon training—all demonstrated through ABD’s effortless moves.
Social‑First Strategy
Behind‑the‑scenes Instagram Reels capture ABD unboxing prototypes, testing rivals’ reactions, and sharing candid feedback. A custom AR filter lets fans “try on” the sneakers virtually, then challenge friends to beat the legend’s top speed.
Limited‑Edition Drops
Timed with India’s domestic T20 season, Sneaker Labs teases numbered editions signed by ABD. A flash‑sale via the brand app rewards superfans who complete a digital fitness challenge inspired by the cricketer’s own training drills.
Sporting Style Meets Substance
By marrying AB de Villiers’ star appeal with genuine product innovation, Sneaker Labs cements itself as both a performance and fashion-forward label—one that lets every consumer play in the big leagues.
