Casagrand Signs Samantha Ruth Prabhu to Launch Belair Residences in Hyderabad
Casagrand enlists Samantha Ruth Prabhu as face of Belair—its premium Hyderabad project—blending contemporary design, wellness amenities, and celebrity-led storytelling.
Prakhar
A Celebrity Seal of Quality
Casagrand Realty has tapped national superstar Samantha Ruth Prabhu to anchor the launch of Belair, a luxury residential enclave in Hyderabad. The campaign film introduces Samantha strolling through Belair’s landscaped courtyards, smart-living apartments, and sun-dappled terraces—inviting viewers into a world where urban convenience meets resort-style wellness.
Highlighting Bespoke Amenities
Belair’s offerings take center stage: zen meditation lawns, temperature-controlled infinity pools, co-working lounges with high-speed Wi-Fi, and a rooftop jogging track overlooking the city skyline. Samantha’s voiceover emphasizes how these curated spaces nurture both productivity and relaxation in equal measure.
Design Meets Sustainability
The film cuts to Samantha admiring Belair’s green facades and rainwater harvesting ponds—showing how eco-friendly architecture blends seamlessly with refined aesthetics. She highlights the project’s energy-efficient lighting, sewage treatment plant, and vertical gardens, positioning Belair as Hyderabad’s most forward-looking gated community.
Engaging Potential Homeowners
To drive leads, Casagrand launches an interactive VR tour hosted by Samantha herself—allowing prospective buyers to explore model flats remotely. Limited “Samantha’s Signature Edition” apartments, featuring curated interiors and exclusive meet-and-greet invitations, create aspirational urgency.
Building Emotional Connections
By marrying Samantha’s warmth and credibility with Belair’s luxury promise, Casagrand elevates its brand narrative from real-estate developer to lifestyle curator. The campaign underscores that choosing a home is an emotional decision—one best guided by a trusted, familiar face.
