Tabu Joins ICICI Bank’s Cyber Fraud Drive with Superstar Swagger
Bollywood icon Tabu fronts ICICI Bank’s new cyber‑fraud awareness campaign, blending star power and savvy tips to safeguard customers in India’s digital age.
Prakhar
A Veteran Star Takes the Helm
ICICI Bank taps veteran actress Tabu as the face of its latest “Fraud‑Proof” initiative. Her on‑screen gravitas brings urgency and trust to messages about phishing, Vishing, and other scams.
Cinematic PSA with Real‑World Tips
Across TVCs and digital shorts, Tabu breaks the fourth wall—warning against suspicious links, unsolicited calls, and dubious UPI requests. Each vignette pairs her warm yet firm tone with onscreen graphics illustrating safe and unsafe behaviours.
Multichannel Mayhem‑Breaker
From billboards outside metro stations to carousel ads on Instagram, the campaign saturates every channel. Interactive quizzes on ICICI’s app let users test their scam IQ, while WhatsApp sharable videos extend Tabu’s safety tips into every group chat.
Empowering Every Customer
Beyond fear‑mongering, the drive educates: step‑by‑step guides show how to verify bank SMS senders, block fraudulent numbers, and enable transaction alerts. Tabu’s relatable anecdotes—like almost falling for a fake rewards call—make the lessons stick.
Building Long‑Term Vigilance
ICICI isn’t just preaching; it’s equipping. A dedicated fraud‑helpline, live webinars with cybersecurity experts, and downloadable “Safety Checklists” turn passive viewers into active defenders of their own data.
