Janhvi Kapoor Ditches Sugar in VML India’s Campaign for Sugar‑Free
Starlet Janhvi Kapoor fronts VML India’s “Sweet Without Sugar” campaign, showcasing guilt-free indulgence and a modern twist on timeless treats for health‑savvy audiences.

A Fresh Face for Sweet Freedom
VML India ropes in Janhvi Kapoor to embody the fun‑and‑fit spirit of Sugar‑Free’s new “Sweet Without Sugar” creative. Her youthful energy reframes sugar‑free living as stylish, not saccharine.
Bite‑Sized Storytelling
Short films follow Janhvi sneaking a midnight dessert, sharing it with friends, and then revealing the “secret ingredient”—no sugar. Playful animations pop up to show how sugar‑free formulas maintain taste while keeping calories in check.
Multi‑Platform Sweet Spots
From TikTok dance challenges using #SugarFreeSteps to Instagram polls on favourite flavours, the campaign invites followers into the sweet revolution. Even popular food bloggers join Janhvi for live taste‑test duets.
Retailtainment in Aisles
In modern grocery chain tie‑ups, Sugar‑Free sets up experiential booths where Janhvi’s voice‑overs play while shoppers sample treats. QR codes unlock exclusive “Janhvi’s Favourite Recipes” e‑booklets for sugar‑free cakes and smoothies.
Positioning Health as Glamour
By pairing a Bollywood darling with smart product innovation, VML India turns sugar avoidance into a chic choice—one that’s as much about well‑being as it is about feeling front‑row fabulous.