Eureka Forbes Welcomes Shraddha Kapoor for Sleek Next-Gen Vacuum Cleaner Range
Eureka Forbes ropes in Shraddha Kapoor to front its new Ultima vacuum range—combining powerful suction, elegant design, and smart features for modern homes.
Prakhar
Star Power Meets Smart Cleaning
Eureka Forbes’ latest campaign introduces its Ultima series of vacuum cleaners, with Bollywood icon Shraddha Kapoor as brand ambassador. The film opens in a chic, sunlit living room as Shraddha breezes through clutter—dust bunnies, pet hair, and fallen cereal—effortlessly captured by Ultima’s turbo-charged motor and futuristic design.
Design That Dazzles
Moving beyond utilitarian plastic shells, Ultima vacuums feature brushed-metal accents, slim LED status bars, and ergonomic handles. Shraddha’s on-screen monologue highlights intuitive touch controls and customizable suction modes—perfect for delicate drapes or deep-pile rugs—reinforcing that high performance needn’t sacrifice aesthetic appeal.
Smart Features for Busy Lives
The campaign spotlights Ultima’s app connectivity: voice prompts alert you to clogged filters, battery status, and scheduled cleaning sessions. A built-in UV sterilizer mode tackles pathogens on mattresses and upholstery. As Shraddha glides through each room, she demonstrates how Ultima transforms cleaning from chore to style statement.
Activation Across Channels
Eureka Forbes extends the buzz with a “Clean with Shraddha” micro-site, featuring interactive demos, cleaning hacks, and a sweepstakes to win a home makeover. Social-media filters let users see themselves wielding Ultima vacuums in glamorous settings, while in-store pop-ups offer live test drives alongside Shraddha’s endorsements.
Elevating Home Care
By marrying star appeal with cutting-edge technology and design finesse, Eureka Forbes positions Ultima as the must-have lifestyle appliance for aspirational urbanites. The campaign proves that a vacuum cleaner can be both a practical powerhouse and a stylish home accessory.
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