Harpic DrainXpert Debuts Kitchen Clog Hero with 15‑Minute Victory

A Revolutionary Breakthrough for Modern Homes

Blocked kitchen drains have long been the bane of busy households, turning simple dishwashing into a greasy, frustrating ordeal. Enter Harpic DrainXpert, Reckitt’s latest innovation designed specifically for Indian kitchens. Formulated with advanced enzymes and powerful solvents, DrainXpert promises to dissolve stubborn grease, food residue, and soap scum in just 15 minutes—up to five times faster than conventional cleaners. This breakthrough not only restores smooth water flow but also prevents recurring

Demonstrating Superiority Over DIY Hacks

Rather than relying on fear‑driven ads, the DrainXpert campaign takes an educational approach. Through split‑screen demonstrations, viewers see DrainXpert effortlessly outperform home remedies like baking soda, vinegar, and boiling water. These side‑by‑side comparisons highlight how household tricks often shift blockages instead of removing them, while DrainXpert’s specialized formula targets and breaks down the molecular bonds of clog-causing debris.

Relatable Storytelling That Resonates

Havas Creative India, the agency behind the campaign, frames each narrative around everyday kitchen dramas—overflowing sinks during family feasts, last‑minute cooking disasters, and the frantic search for quick fixes. These relatable scenes draw viewers in, making them feel understood rather than sold to. By weaving in light humor and familiar household scenarios, the ads transform a mundane chore into an engaging story that sticks in the mind.

Immersive, Multi‑Channel Rollout

TV and Digital Synergy

The campaign launches with a series of 30‑ and 60‑second TV spots that introduce DrainXpert’s key benefits: rapid action, lasting protection, and no harsh fumes. Simultaneously, digital shorts and social‑media reels dive deeper into the product’s science, using animated overlays to visualize how enzymes dissolve grease chains. This dual approach ensures maximum reach—from suburban living rooms to urban kitchen corners.

In‑Store and E‑Commerce Activation

To bridge the gap between awareness and purchase, Harpic DrainXpert bottles feature prominent QR codes that link directly to tutorial videos and subscription‑signup pages. In-store displays mimic kitchen setups, complete with simulated clogged drains that visitors can “clear” using DrainXpert samples. Leading e‑grocery platforms also highlight the product, offering same‑day delivery options so homeowners can tackle emergencies as they arise.

Consumer Engagement and Loyalty

Recognizing that one‑time use isn’t enough to build lasting habits, the campaign includes a month‑long “DrainXpert Day” challenge. Participants share before‑and‑after snapshots of their sinks on social media with #DrainXpertDay, earning loyalty points redeemable for refill packs. Live webinars with home‑care experts teach preventive maintenance tips, further positioning Harpic as a trusted partner in household hygiene.