NBA and Budweiser Slam Dunk India’s First-Ever BUDx NBA House
NBA and Budweiser team up to launch India’s inaugural BUDx NBA House—an immersive fan zone blending basketball culture, live game broadcasts, and branded experiences.
Prakhar
Courtside Culture Comes Home
The NBA’s first collaboration with Budweiser in India has unveiled the BUDx NBA House, a pop-up fan zone in Mumbai designed to immerse visitors in everything basketball. From live game screenings on jumbo LED walls to interactive skills challenges, the space celebrates the sport’s global culture while spotlighting Budweiser’s “Choose Something New” ethos.
An Arena of Experiences
Inside, guests can test their three-point shot in a half-court challenge, customize limited-edition NBA x Budweiser merch, and sample specialty “BUDx Slam Dunk” craft beers. Daily DJ sets and panel talks with former players and influencers deepen the connection between India’s growing basketball fandom and the NBA’s entertainment flair.
Digital Engagement and Beyond
For those unable to attend in person, Budweiser’s AR filter brings the BUDx NBA House to fans’ smartphones, letting them pose courtside with virtual trophies and share branded “Game Day Ready” frames. A dedicated microsite streams exclusive behind-the-scenes content and offers sweepstakes for VIP passes to future NBA India events.
Dribbling Ahead in India
By fusing Budweiser’s event-marketing prowess with the NBA’s aspirational appeal, the BUDx NBA House not only entertains but also educates new fans about the game’s rules, stars, and culture—laying groundwork for the league’s long-term growth in India.
