Asics Takes Mumbai by Storm with Immersive Sneaker Launch Ride
Asics transforms Mumbai commuter buses into interactive sneaker showcases, blending street art, AR try‑ons, and pop‑up trackers for a city‑wide sneaker chase.
Prakhar
From Bus Stop to Runway
Asics hijacks local bus routes, wrapping exteriors in vibrant sneaker murals and installing AR kiosks inside—where passengers scan their phones to see new GEL‑lined models spring to life.
Street Art Meets Tech
Renowned muralists paint live on bus exteriors during launching weeks, while embedded QR codes unlock filters to try on shoes virtually—bridging Mumbai’s artistic soul and Asics’ performance pedigree.
Pop‑Up Pursuit
A city‑wide “Sneaker Hunt” app tracks each branded bus’s location in real time. Gamified checkpoints award limited‑edition pins and early‑access coupons to those who spot and scan fastest.
Community in Motion
Morning commuters share snaps of their AR‑fitted sneakers on social media with #AsicsOnMove, turning everyday rides into collective storytelling that amplifies the campaign’s momentum.
Lacing Up Local Love
By meeting Mumbai where it moves, Asics cements its image as a brand in step with urban rhythms—one that blends sport, art, and tech into an unforgettable passenger experience.
