Lloyd Unveils Innovative Washing Machine and Refrigerator with Star Power

Leading Consumer Durable brand Lloyd has launched two campaigns featuring Bollywood actors Deepika Padukone and Ranveer Singh. The films highlight Lloyd's latest innovations: the Novante IoT-enabled washing machine and the newly launched refrigerator that makes ice in 29 minutes.

To create brand awareness, a new campaign has been conceptualized by McCann. It tells two engaging stories featuring the Bollywood couple. In the first film, Ranveer is shown preparing for a festive party, using the Novante washing machine to restore a cherished garment of Deepika’s. The second film showcases the refrigerator's quick ice-making ability, ensuring drinks are chilled and ready to serve.

Rajesh Rathi, Executive Vice President of Lloyd, stated, “We are excited to introduce the Lloyd Novante IoT washing machine and fast ice-making refrigerator, true game-changers in home durables. With its advanced 5D ultra wash system and 12i Sense technology, the Novante redefines convenience and innovation in laundry care. Along with a marvel that delivers ice in just 29 minutes, these launches underscore our commitment to exceptional performance and ease of use.”

Commenting on the campaign, Rohit Kapoor, EVP – Brand Marcom at Havells India, said, “We are thrilled to partner with Ranveer Singh and Deepika Padukone for the Lloyd Novante and refrigerator campaign, which beautifully illustrates the product's capabilities through relatable and engaging stories. This campaign not only highlights the innovative features of the Lloyd washing machine and refrigerator but also resonates with our brand philosophy of 'Khayaal jo ghar ko ghar banaye.' We aim to deepen the connection with our audience and reinforce the value of our products in enhancing everyday life.”

The campaign will be supported by an extensive media push. The 360-degree campaign is live and promoted across all mediums – Television, Digital, Print, Outdoor, and BTL, along with retail visibility. It will be aired during the India-Bangladesh series, women's WC, GEC, movies, news, and regional channels.