Tata Consumer Products launches refreshing Tetley Kombucha beverage
Tetley Kombucha, priced competitively at Rs 175 for 250 ml, offers a 9-month shelf life, providing great value and a refreshing beverage option
Sumit Rawat
Tata Consumer Products (TCP) has unveiled Tetley Kombucha, an innovative fermented sparkling drink crafted from tea and a culture known as 'SCOBY' (Symbiotic Culture of Bacteria and Yeasts). This new beverage boasts a unique formulation enriched with prebiotic fiber, aiming to cater to the health-conscious and trend-savvy consumers.
Tetley Kombucha offers two enticing variants, Ginger Lemon and Peach, catering to diverse taste preferences. With its distinct light taste, it promises a rejuvenating experience for consumers, making it a refreshing addition to the beverage market.
In discussing the launch, Vikram Grover, MD of NourishCo Beverages at Tata Consumer Products, expressed his enthusiasm: "We are excited to introduce Tetley Kombucha, our latest product that extends beyond traditional tea-based beverages. This launch represents a pivotal moment for Tetley as we venture into new categories, aiming to maximize our potential while simultaneously strengthening our brand equity. Tetley Kombucha is specifically designed for individuals who are health-conscious and trend-savvy, appreciating quality products and seeking rejuvenating experiences for their overall wellness."
To ensure top-notch quality, Tetley uses an imported Kombucha Base and rigorously tests each batch before commercial production. Tetley Kombucha will be competitively priced at Rs 175 for a 250 ml bottle and will have a shelf life of 9 months.
