Zepto 2024: Quirky Orders, Fast Deliveries, and Late-Night Trends

As 2024 wraps up, Zepto, the ultra-fast delivery platform, unveils its Unpacked Report, highlighting the year’s milestones, quirky orders, and user habits. From record-breaking deliveries to unusual late-night cravings, this report paints a fascinating picture of India’s shopping trends in 2024.

Zepto’s Key Achievements in 2024

This year, Zepto celebrated some incredible milestones:

• India’s largest domestic fundraise, solidifying its growth trajectory.
• The launch of Zepto Café, bringing quick café-style food options.
• The introduction of Super Saver, offering great deals for budget-conscious customers.

From viral campaigns like CBO’s Soan Papdi ad to Zepto’s founder donning a Manyavar kurta, the brand kept itself in the spotlight.

Quirky Orders Define the Year

Zepto users showed their diverse and unique preferences, placing orders that ranged from practical to downright unusual:

• A Chennai user ordered 481 condoms this year.
• A Hyderabad customer purchased 217 Eno packets—perhaps India’s top cure for acidity.
• In Bengaluru, one user bought a whopping 5,544 curd pouches, while another ordered 28,000 massagers—perfect for relaxation.
• Ghaziabad residents stayed cool with 721 packets of ice, and Chennai households kept hydrated with 481 watermelons.
• Mumbai stood out, ordering 31.5 lakh snacks between 12–4 AM, showcasing its love for late-night munchies.

Other notable mentions include:

• Pune’s love for vegetables, with 768 carrots ordered by a single user.
• Delhi’s obsession with Lay’s Magic Masala, with 12 lakh packs ordered.

Late-Night Habits and Searches

Zepto saw an influx of late-night orders, with 2 crore snacks ordered between 12 AM and 4 AM. Beyond food, some interesting searches caught attention:

• 6,000 people searched for "friends"—a mix of humor and curiosity.
• 877 searched for "sukoon," and there were even 7 searches for "2 BHK."

Fun Order Pairings

Zepto’s data also revealed some quirky combos:

• Dumbbells with samosas.
• Knives with Dettol.
• Momos with chocolate syrup.

These odd pairings reflect the diverse needs of Zepto’s customers.

Fastest Deliveries and Distances Covered

• The fastest delivery was completed in just 25 seconds!
• Zepto’s delivery partners traveled an astounding 34 crore kilometers—equivalent to 8,000 trips around Earth.

Cities That Stood Out

• Bengaluru: Ordered 8.25 lakh roses and over 4 lakh condoms.
• Delhi: Placed orders worth Rs 58,000 in tips alone.

Zepto continues to redefine convenience, making it India’s go-to platform for everything from essentials to quirky requests.