Haier Becomes Official Partner of Australian Open for Three Years

Haier, a global leader in home appliances and consumer electronics, has announced a landmark partnership with the Australian Open and the Summer of Tennis events for the next three years. As the official TV and appliances partner, Haier will engage with fans in exciting ways through dynamic on-site and online activations during the tournament. This collaboration not only highlights Haier’s commitment to supporting the world of sports but also showcases its dedication to enhancing the fan experience through innovative technology.

This partnership comes at a time when Haier is making strides in its globalisation efforts, and it marks a major step in their brand expansion. The company’s engagement with the Australian Open signifies Haier’s focus on reaching consumers who value premium experiences and products that deliver exceptional performance. The partnership also underscores Haier’s dedication to reaching a diverse and global audience by aligning with one of the most prestigious events in the world of sports.

NS Satish, president of Haier Appliances India, expressed his excitement about the partnership, saying, “We are thrilled to partner with the Australian Open, one of the most iconic sporting events in the world. This collaboration represents a significant milestone in our globalisation journey, reflecting Haier’s commitment to connecting with consumers who appreciate sophisticated design, premium experiences, and exceptional performance globally.”

In addition to the on-site activations during the Australian Open, Haier is also making a positive impact beyond the court. The company is supporting grassroots tennis clubs, demonstrating its commitment to community engagement and the development of sports at all levels. By working with grassroots organizations, Haier aims to contribute to the growth of tennis and inspire the next generation of players.

Fans attending the Australian Open will have the opportunity to interact with Haier through a variety of interactive experiences, both at the venue and online. These activations will give tennis enthusiasts the chance to experience Haier’s state-of-the-art appliances and cutting-edge technology, including its innovative smart home solutions and high-performance television sets. The partnership is expected to strengthen Haier’s presence in the Australian market and help the brand expand its reach to a global audience, further solidifying its position as a leader in the consumer electronics and home appliance industries.

Through this collaboration with the Australian Open, Haier is not only enhancing its brand visibility but also reinforcing its commitment to quality and innovation. By engaging with fans at a global sporting event, Haier is poised to make a lasting impression on tennis lovers worldwide, further solidifying its reputation as a brand synonymous with excellence and sophistication.