ITC Takes 100% Ownership of Yoga Bar Maker Sproutlife Foods in ₹645 Crore Full Buyout
ITC completes a 100% acquisition of Yoga Bar maker Sproutlife Foods for ₹645 crore in cash. Discover how this full buyout strengthens ITC’s digital-first, future-ready food portfolio.
Sandhya
Complete Buyout Consolidates ITC's Digital-First Food Strategy
In a strategic consolidation move, FMCG conglomerate ITC has acquired the remaining ~52.5% stake in Sproutlife Foods Private Limited for approximately ₹645 crore. Executed on September 28, 2026, through a secondary purchase of 13,445 equity shares, the all-cash deal brings ITC’s total shareholding in the Yoga Bar parent company from 47.5% to 100%. Following the transaction, Sproutlife Foods officially operates as a wholly owned subsidiary of ITC.
Boosting Market Presence with Yoga Bar’s D2C Strength
Sproutlife Foods operates in the rapidly expanding clean-label and health-focused food segment, selling healthy snacks, bars, and breakfast options under the flagship Yoga Bar brand. Positioned as a digital-first business, Yoga Bar generates a significant portion of its revenues via direct-to-consumer (D2C) channels and e-commerce marketplaces. ITC highlighted that this acquisition directly aligns with its long-term strategy to build a future-ready, high-growth food product portfolio tailored to evolving consumer tastes.
Seamless Execution and Strategic Future Outlook
The ₹645 crore transaction was executed entirely through internal cash reserves without requiring government or regulatory approvals. ITC confirmed that the buyout does not qualify as a related-party transaction. Building upon ITC's initial equity investment, this complete acquisition enables the conglomerate to integrate Yoga Bar’s digital marketing machinery, modern trade distribution, and product pipeline under a unified corporate umbrella.
