Tag: FMCG

Industry
Patanjali Foods Q4 Profit Rises 46% as Edible Oils, FMCG Businesses Drive Growth

Patanjali Foods Q4 Profit Rises 46% as Edible Oils, FMCG...

Patanjali Foods reported a 46% rise in Q4 profit and 17% revenue growth, driven...

Business Spotlight
Coca Cola Moves Siddharth Subramanian to Lead Digital Commerce Marketing Role

Coca Cola Moves Siddharth Subramanian to Lead Digital Commerce...

Coca Cola elevates Siddharth Subramanian to director marketing digital commerce...

Campaigns
CavinKare scoops premium play with Cavin’s indulgent ice cream range

CavinKare scoops premium play with Cavin’s indulgent ice...

CavinKare enters ice cream segment with Cavin’s premium range, offering infusion-led...

Campaigns
Zydus Wellness bets on daily skincare with Everyuth face wash

Zydus Wellness bets on daily skincare with Everyuth face...

Zydus Wellness expands Everyuth Naturals with tan removal face wash, targeting young...

Campaigns
Ramsons Perfumes names Mrunal Thakur to lead expressive brand shift

Ramsons Perfumes names Mrunal Thakur to lead expressive...

Ramsons Perfumes appoints Mrunal Thakur as brand ambassador, aiming to reposition...

Campaigns
Maggi Spicy Turns Confidence Into Flavor With Bold New Campaign

Maggi Spicy Turns Confidence Into Flavor With Bold New...

Maggi Spicy launches Mujhe Mirch Nahi Lagti campaign celebrating youth confidence,...

Campaigns
Nutrica Uses AI to Make Peanut Butter Stories Smarter

Nutrica Uses AI to Make Peanut Butter Stories Smarter

Nutrica launches an AI-led digital campaign for peanut butter, blending imaginative...

Inside Edge
Rs 30,000 Crore Question: Why FMCG Still Dominates Indian Advertising

Rs 30,000 Crore Question: Why FMCG Still Dominates Indian...

FMCG accounts for over ₹30,000 crore in ad spend—outpacing auto and finance—driven...

Campaigns
Dhoni and Sakshi Reveal Playful Banter Behind Haircare Magic

Dhoni and Sakshi Reveal Playful Banter Behind Haircare...

In a refreshing campaign, Dhoni and Sakshi’s playful banter unveils a secret haircare...

Campaigns
Britannia’s Nature-Shaped Billboards Highlight Commitment to Sustainability

Britannia’s Nature-Shaped Billboards Highlight Commitment...

Britannia’s Nature-Inspired OOH Campaign Showcases Sustainability with Tree-Shaped...

Campaigns
Simply Fresh inspires a fresh start with their #NewYearOldResolutions Campaign

Simply Fresh inspires a fresh start with their #NewYearOldResolutions...

Simply Fresh’s new campaign #NewYearOldResolutions encourages individuals to revisit...

Industry
Tata Consumer Products Sticks with Wavemaker for Media Duties

Tata Consumer Products Sticks with Wavemaker for Media...

Tata Consumer Products extends its trust in Wavemaker for media duties. Learn more...

Campaigns
Katrina Kaif and Americana Biscuits: The Ultimate ‘Crunchh’ Experience Unveiled

Katrina Kaif and Americana Biscuits: The Ultimate ‘Crunchh’...

Katrina Kaif teams up with Americana Biscuits for an exciting campaign, celebrating...

Analysis
Godrej Consumer Reports Decline in Advertising Spend Despite Growth

Godrej Consumer Reports Decline in Advertising Spend Despite...

Discover how Godrej Consumer Products Limited reduced advertising expenses while...

Industry
HUL Cuts Ad Spend as Q2 Revenue Shows Modest Growth

HUL Cuts Ad Spend as Q2 Revenue Shows Modest Growth

HUL reported a 14.88% decrease in advertising spending for Q2 FY2024, while revenue...

Industry
Tata Customer Merchandise Merges 3 Fully-Owned Subsidiaries in India

Tata Customer Merchandise Merges 3 Fully-Owned Subsidiaries...

Tata consumer merchandise ltd., a main participant within the indian fmcg quarter,...