Tag: FMCG
Navigating Food Safety Challenges: Restoring Brand Trust...
Experts Share Strategies for Brands to Rebuild Consumer Confidence Amid Ongoing...
FMCG distributors' group urges restricting branded spice...
India's AICPDF cautions spice brand distributors to limit stocking due to quality...
HUL's Q4: Ad and promo spending up 23% vs. 2023
During the quarter that concluded on March 31, 2024, the total advertising expenditure...
FMCG: Ads not catching up with sales speed?
Financial reports from major FMCG companies reveal a declining ratio of ad spending...
Digital AdEx of FMCG matches TV, powered by growth factors
In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...
FMCG Giants Boost Ad Spending Amidst Improved Margins and...
Ad spend will predominantly target TV, especially sports and news channels, along...
Indian FMCG sector is better than the rest of the world
Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...
FMCG Industry Anticipates Double-Digit Growth in 2024 After...
After a challenging 2023, the FMCG industry anticipates double-digit growth in 2024,...
ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering...
In Banaras, ApnaKlub orchestrates 'Bada Ambition Mahotsav', a successful initiative...
AI's Impending Revolution: Transforming the FMCG Sector...
Bikano's Director Manish Aggarwal: AI Seen as an Efficiency-Boosting Cost Saver...
World Cup and Festive Season Boost FMCG Demand, Expected...
World Cup excitement and festive celebrations drive higher FMCG demand, potentially...
Red, Rural and Raging: What’s attracting Dabur, Marico...
Dabur and Marico are drawn to the cooling oil category due to its appeal in the...
Insights on Advertising Industry in 2022 and Wavemaker's...
Ajay Gupte's insights on the advertising industry in 2022 and Wavemaker's plans...
The marketing budget for JOY has been rising annually:...
The company's most well-known brand, JOY, is discussed by RSH Global's CMO, along...
