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Industry
Tata Consumer Products Sticks with Wavemaker for Media Duties

Tata Consumer Products Sticks with Wavemaker for Media...

Deepanjali Dec 3, 2024 0 32

Tata Consumer Products extends its trust in Wavemaker for media duties. Learn more...

Campaigns
Katrina Kaif and Americana Biscuits: The Ultimate ‘Crunchh’ Experience Unveiled

Katrina Kaif and Americana Biscuits: The Ultimate ‘Crunchh’...

Priya Nov 28, 2024 0 22

Katrina Kaif teams up with Americana Biscuits for an exciting campaign, celebrating...

Analysis
Godrej Consumer Reports Decline in Advertising Spend Despite Growth

Godrej Consumer Reports Decline in Advertising Spend Despite...

Deepanjali Oct 26, 2024 0 61

Discover how Godrej Consumer Products Limited reduced advertising expenses while...

Industry
HUL Cuts Ad Spend as Q2 Revenue Shows Modest Growth

HUL Cuts Ad Spend as Q2 Revenue Shows Modest Growth

Aryan Oct 24, 2024 0 39

HUL reported a 14.88% decrease in advertising spending for Q2 FY2024, while revenue...

Industry
Tata Customer Merchandise Merges 3 Fully-Owned Subsidiaries in India

Tata Customer Merchandise Merges 3 Fully-Owned Subsidiaries...

Sumit Rawat Sep 2, 2024 0 30

Tata consumer merchandise ltd., a main participant within the indian fmcg quarter,...

Campaigns
DS Group’s 95-year success showcased in film with Rahul Khanna

DS Group’s 95-year success showcased in film with Rahul...

Sumit Rawat Aug 20, 2024 0 32

Directed and produced by The Titus Upputuru Company, the film stars Bollywood actor...

Industry
Navigating Food Safety Challenges: Restoring Brand Trust Amid Recent Incidents

Navigating Food Safety Challenges: Restoring Brand Trust...

Sumit Rawat Jun 26, 2024 0 44

Experts Share Strategies for Brands to Rebuild Consumer Confidence Amid Ongoing...

Campaigns
FMCG distributors' group urges restricting branded spice stocking

FMCG distributors' group urges restricting branded spice...

Sumit Rawat May 13, 2024 0 40

India's AICPDF cautions spice brand distributors to limit stocking due to quality...

Industry
HUL's Q4: Ad and promo spending up 23% vs. 2023

HUL's Q4: Ad and promo spending up 23% vs. 2023

Sumit Rawat Apr 25, 2024 0 56

During the quarter that concluded on March 31, 2024, the total advertising expenditure...

Industry
FMCG: Ads not catching up with sales speed?

FMCG: Ads not catching up with sales speed?

Sumit Rawat Apr 12, 2024 0 65

Financial reports from major FMCG companies reveal a declining ratio of ad spending...

Analysis
Digital AdEx of FMCG matches TV, powered by growth factors

Digital AdEx of FMCG matches TV, powered by growth factors

Sumit Rawat Feb 12, 2024 0 68

In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...

Analysis
FMCG Giants Boost Ad Spending Amidst Improved Margins and Economic Positivity

FMCG Giants Boost Ad Spending Amidst Improved Margins and...

Sumit Rawat Feb 5, 2024 0 75

Ad spend will predominantly target TV, especially sports and news channels, along...

Industry
Indian FMCG sector is better than the rest of the world

Indian FMCG sector is better than the rest of the world

Sumit Rawat Jan 25, 2024 0 64

Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...

Industry
FMCG Industry Anticipates Double-Digit Growth in 2024 After Challenging Year

FMCG Industry Anticipates Double-Digit Growth in 2024 After...

Sumit Rawat Dec 26, 2023 0 45

After a challenging 2023, the FMCG industry anticipates double-digit growth in 2024,...

Inside Edge
ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering partnerships

ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering...

Sumit Rawat Dec 11, 2023 0 55

In Banaras, ApnaKlub orchestrates 'Bada Ambition Mahotsav', a successful initiative...

Industry
AI's Impending Revolution: Transforming the FMCG Sector in the Near Future

AI's Impending Revolution: Transforming the FMCG Sector...

Sumit Rawat Oct 23, 2023 0 51

Bikano's Director Manish Aggarwal: AI Seen as an Efficiency-Boosting Cost Saver...