Inside Edge
Indian Railways Leverages Luck to Curb Ticketless Travel...
Indian Railways trials game-of-chance app nudge—rewarding lucky passengers with...
Rs 30,000 Crore Question: Why FMCG Still Dominates Indian...
FMCG accounts for over ₹30,000 crore in ad spend—outpacing auto and finance—driven...
Champak Magazine’s ‘RoboDog’ Spat with BCCI Fetches National...
Children’s publisher Champak and BCCI clash over trademark “Champ,” after robot-dog...
Netflix India Launches Immersive Storytelling Experience...
At Mumbai’s Waves 2025 media fest, Netflix India debuts a multi-sensory, interactive...
Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into...
Lenovo India enlists influencers to patrol shooter games for camping offenders,...
ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce...
ShelfRadar.ai launches an AI-driven ad copilot for quick-commerce platforms, optimizing...
Duolingo Phases Out Contract Workforce, Embraces AI for...
Duolingo transitions from human contractors to AI for translation and content creation—streamlining...
Leisure Brands Go on Marketing Joy-Ride, Spend Up Thirty...
Leisure brands amplify ad budgets by 30% in 2025—fueling post-pandemic pent-up travel,...
Radio City and Triton Digital Launch Global Podcast Platform...
Radio City teams with Triton Digital to debut RC SWAPPR, a global podcast exchange...
Apple Accelerates India Expansion with Retail, Manufacturing,...
Apple doubles down on India: new stores in metros, deeper supply-chain investments,...
Navi Mumbai Airport Sells 70% Ad Space Pre-Opening, Brands...
Navi Mumbai International Airport pre-sells 70% of its ad inventory before June...
ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical...
ASCI’s updated Influencer Guidelines clarify when health and finance influencers...
boAt and Mass Appeal Empower Dharavi’s Young Music Makers
Audio-tech brand boAt partners with Mass Appeal to equip Dharavi’s hip-hop academy...
Leapfrog Network Acquires Popinions, Supercharging Gen-Z’s...
Digital publisher Leapfrog Network acquires Popinions Instagram page, preserving...
Tinder Launches “Ex-Press Disposal Truck” Helping Singles...
Tinder India’s “Ex-Press Disposal Truck” collects old hoodies from ex-partners,...
Kinley Soda Achieves ₹1,500 Crore Revenue: A Sparkling...
Kinley Soda hits ₹1,500 crore in annual India revenue, driven by flavour innovations,...
