Redefining Automotive Retail: Samsung Extends Smart Signage Partnership with Toyota Worldwide
Samsung expands its partnership with Toyota, rolling out over 23,000 smart signage displays worldwide to digitally transform dealerships, offering interactive, seamless, and immersive car buying experiences powered by cutting-edge tech platforms.
Prakhar
There’s something magical about walking into a car dealership and instantly feeling the excitement and possibilities that a new vehicle represents. Yet, many remember dealership visits filled with overwhelming brochures, cramped showrooms, and long waits. That traditional image is fast changing- and at this change's forefront are Samsung Electronics and Toyota Motor, partnering to reimagine car buying on a truly global scale.
In early 2025, Samsung and Toyota achieved a milestone transforming 1,250 dealerships across 40 European countries with cutting-edge digital displays. Today, they’re expanding this digitized vision worldwide, equipping key Toyota dealerships across Europe, the Middle East, and the Commonwealth of Independent States (CIS) with over 23,000 Samsung Smart Signage displays. Together, they’re weaving technology, interactivity, and human connection into the fabric of automotive retail, crafting an unforgettable buying experience.
The Shift Towards Experience Over Transactions
“Buying a car is not just about choosing a machine, it’s about dreaming, discovering, and connecting,” says Hoon Chung, Executive Vice President and head of Samsung’s Visual Display Business team. “Customers want experiences where digital convenience and human interaction coexist in perfect harmony.”
Samsung’s smart signage turns showrooms into vibrant, dynamic spaces. Rather than static posters or leaflets, visitors encounter interactive 4K UHD displays ranging from 43 to 98 inches, offering touch-enabled browsing through vehicle models, specs, and customization options. These are no longer just screens- they’re personal assistants inviting customers to explore at their own pace, engage deeply, and imagine their life with their prospective car.
Elevating Human Touch with Technology
What’s brilliant about this collaboration is how technology frees Toyota’s sales teams from mundane demonstrations, shifting their focus to personalized consultations. “It’s a win-win,” says Dirk Christiaens, Business Transformation and Brand Experience Manager at Toyota Motor Europe. “Our teams can connect meaningfully with customers while the interactive content sparks curiosity and excitement, elevating the whole buying journey.”
Behind the Scenes: MagicINFO™ Management
Driving this seamless digital ecosystem is Samsung’s MagicINFO™- an all-in-one remote management platform. Imagine a command center that empowers Toyota’s staff to monitor screen performance, update content, and troubleshoot issues swiftly, all from a centralized dashboard. Certified by top-tier standards like ISO/IEC 27001:2022 and 27701:2019, MagicINFO guarantees security and reliability- a backbone supporting consistent experiences across thousands of locations worldwide.
A Global Movement Surging Forward
The expansion comes amid a booming global digital signage market, expected to reach $12.6 billion by 2029. Samsung claims a staggering 38.8% share of the market by volume, securing its leadership in this space for 17 straight years.
What impresses most is how Samsung and Toyota are not just installing technology but pioneering a new retail philosophy. By fusing immersive, digitally enhanced environments with real human connection, they are setting a new standard in automotive retail- for buyers who expect and deserve more.
Why It Matters Today
This transformation isn’t abstract future talk- it’s very tangible. Today’s car buyers, armed with smartphones and digital savvy, demand seamless integration between online research and showroom visits. The collaboration anticipates this behavior, offering interactive tools that guide, educate, and engage, while human experts provide reassurance and insight.
From the moment you walk into a Samsung-powered Toyota dealership, the experience feels cohesive, intuitive, and tailored. It’s a far cry from the old model and a welcome evolution for an industry giant adapting to a new generation of consumers.
Samsung and Toyota are rewriting the rules of car buying, one interactive display at a time. Their partnership reveals how the future of retail isn’t just about transactions but about storytelling, connection, and technology working hand in hand to make customers feel truly empowered and excited. The next time you step into a Toyota showroom, get ready for a journey where technology opens doors- and the human touch invites you in.
