boAt and Mass Appeal Empower Dharavi’s Young Music Makers
Audio-tech brand boAt partners with Mass Appeal to equip Dharavi’s hip-hop academy with 60 high-performance devices, nurturing under-resourced musical talent.
Prakhar
Beats from the Slums
Iconic Indian audio brand boAt has joined forces with global music house Mass Appeal to fuel the Dharavi Dream Project, a hip-hop academy uplifting underprivileged youth through music. Sixty boAt audio devices, wireless speakers, headphones, and mics, have been donated to aspiring rappers, DJs, and producers in Mumbai’s largest slum.
Sound Tracks of Empowerment
boAt’s robust yet affordable gear brings crystal clarity to the cramped, buzzing jam spaces of Dharavi, transforming tin-roof rooms into creative studios. Young artists can now hear every beat drop, experiment with bass lines, and record vocals that carry the authentic spirit of their community.
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Masterclasses by Mass Appeal
During the handover, Mass Appeal artists conducted freestyle workshops, teaching rhyme schemes, beat production, and stage presence. These sessions, captured in a short documentary, spotlight how global expertise meets local grit, igniting new trajectories for Dharavi’s music makers.
Digital Amplification
A hashtag campaign, #DharaviDreamBeats, invites social users to share the young artists’ tracks, producing a viral wave that has already amassed thousands of streams on YouTube and SoundCloud. boAt’s social channels host daily spotlights on emerging talents, turning Dharavi’s soundscapes into mainstream playlists.
Community and Commerce
boAt plans to launch a limited-edition “Dharavi Beats” headphone line, with proceeds funding music scholarships. Local music festivals will feature Dharavi artists on headline stages, bridging grassroots authenticity with industry platforms.
Final Chorus
In blending cutting-edge audio tech with cultural stewardship, boAt and Mass Appeal compose more than music, they write new narratives of opportunity. With every beat dropped and rhyme freestyled, Dharavi’s young makers prove that talent thrives when given the right stage and the right sound.
