Yas Island Abu Dhabi, in collaboration with Pickyourtrail, presents “Smash the Ordinary”, marking the first AI–human collaboration redefining travel storytelling

Yas Island, one of the world’s leading leisure and entertainment destinations, in partnership with Pickyourtrail, unveils “Smash the Ordinary”, featuring Bollywood actress Sahher Bambba and AI influencer Naina. This first-of-its-kind collaboration merges authentic human experiences with artificial intelligence curiosity, delivering a fresh, immersive approach to travel storytelling and brand engagement.

Through a series of engaging Instagram reels, the campaign captures Sahher’s emotive adventures at iconic locations such as Ferrari World Yas Island, Abu Dhabi, SeaWorld® Yas Island, Abu Dhabi and Warner Bros. World™ Yas Island, Abu Dhabi. Meanwhile, Naina reflects on her curiosity about human emotions and sensations.

Smash the Ordinary’ showcases Yas Island’s spirit of innovation, a destination that delivers unique experiences and sparks genuine emotion. By bringing an AI influencer into real-world adventures, we’re redefining tourism storytelling through the perfect blend of innovation and human connection,” said Liam Findlay, CEO of Miral Destinations.

Hari Ganapathy of Pickyourtrail, added, “In today’s travel landscape, innovation and authentic experiences go hand in hand. The ‘Smash the Ordinary’ campaign beautifully demonstrates how AI can deepen our understanding and appreciation of human adventures. At Pickyourtrail, we love customising “sooper” hit holidays that encourage travellers to see the world in new ways. It’s all about making travel more personal, meaningful and exciting."

With increasing demand for fresh, tech-driven narratives, “Smash the Ordinary” positions Yas Island as a destination at the forefront of innovation, setting new industry standards. This launch comes amid growing interest in using AI-driven storytelling to enhance brand engagement and create deeper connections with travelers.

Link to the reels:

Link 1: https://www.instagram.com/p/DQyVL4OjFq1/ 

Link 2: https://www.instagram.com/p/DQ3WInXCEap/

Link 3: https://www.instagram.com/p/DQ06ZajDE5A/

About Yas Island:

Located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai, Yas Island, offers holidaymakers a diverse mix of leisure and entertainment experiences. From award-winning theme parks such as Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World™ Yas Island, Abu Dhabi and SeaWorld® Yas Island, Abu Dhabi to incredible attractions such as the record-breaking CLYMB™ Yas Island, Abu Dhabi, and the thrilling Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), visitors are bound to discover a world of entertainment options all within the 25 sq. km island.

Yas Island boasts world-class shopping at Abu Dhabi’s largest mall Yas Mall, eclectic dining at Yas Marina and Yas Bay Waterfront, Abu Dhabi’s vibrant day to night attraction and award-winning golf at Yas Links golf course. The island offers a year-round line-up of spectacular musical, entertainment and family events at Etihad Arena, the Middle East’s largest indoor entertainment venue and houses ten incredible hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, and The WB™ Abu Dhabi, the world’s first Warner Bros. themed hotel. The destination also features WHITE Abu Dhabi, a one-of-a-kind multi-sensory indoor venue and more than 165 dining experiences dotting the island - complementing these attractions is a range of visitor services that connect all attractions to one another.