Radio City and Triton Digital Launch Global Podcast Platform “RC SWAPPR”
Radio City teams with Triton Digital to debut RC SWAPPR, a global podcast exchange platform offering creators analytics, sponsorships, and cross-border syndication.

From Airwaves to Worldwide Streams
Mumbai-based Radio City has partnered with U.S. podcast ad-tech leader Triton Digital to unveil RC SWAPPR, a next-gen platform designed to help podcasters swap content, insights, and revenue opportunities globally. SWAPPR aims to elevate Indian audio creators onto the world stage—bridging time zones, languages, and listener communities.
Creator-Centric Features
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Seamless Syndication: Producers can instantly distribute shows across Radio City’s network and Triton’s global publishers—unlocking new audiences from New York to New Zealand.
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Advanced Analytics: Real-time dashboards track listener engagement, drop-off points, and demographic slices—empowering creators with data to refine content and pitch sponsors.
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Dynamic Ad Insertion (DAI): Automated ad stitching adapts to listener locale, ensuring hyper-relevant sponsorships and maximized CPMs.
Monetisation Made Simple
RC SWAPPR integrates Radio City’s existing ad partnerships with Triton’s demand-side platform (DSP), enabling podcasters to monetize filler spots through programmatic buys and premium direct deals. Creators choose ad tiers—from local promoters to global brands—guaranteeing stable revenue streams without chasing individual sponsors.
Global Producer Collaborations
A hallmark feature: “SWAP Sessions”, where two podcasters from different markets co-produce crossover mini-series—e.g., a wellness show from India paired with a U.K. mental-health podcast. Listeners gain fresh perspectives, and creators share revenue and audiences in a true content swap.
Launch and Amplification
RC SWAPPR rolls out with a marquee livestream event featuring prominent Indian and international hosts. Tutorials, webinars, and certification courses will help upskill local podcasters on best practices—ensuring India’s booming audio ecosystem thrives on this new global highway.
Final Frequency
By joining Radio City’s reach with Triton Digital’s ad-tech prowess, RC SWAPPR promises to redefine podcasting boundaries. Creators gain tools, distribution, and monetization from day one—transforming a once-fragmented industry into a connected, creator-empowered global network. The airwaves just went global.