Inside Edge
Q-Commerce Giants Celebrate Mango Season by Letting Fruit...
From Zepto to BigBasket, q-commerce platforms spotlight mangoes in vibrant campaigns—curated...
French Media Giants Sue Meta Over Alleged Illegal Ad Practices
French broadcasters TF1, M6, and Canal+ jointly sue Meta in Paris court, alleging...
EU Slaps Heavy Fines on Apple and Meta for Dominance Abuse
The European Commission fines Apple €1.8 billion and Meta €1.2 billion for violating...
Meta Boosts India’s Agencies: “Future Ready” Initiative...
Meta launches the “Future Ready” program in India to upskill agency partners on...
Britannia’s “Her Start-Up” Season 2 Empowers Women with...
Britannia Marie Gold returns with Season 2 of Her Start-Up Show on JioCinema, featuring...
Tata Power Renewables’ #GreenPowerShift Ignites Earth Day...
Tata Power Renewables’ #GreenPowerShift Earth Day campaign urges consumers and businesses...
Scooping Up Sales: How Ice-Cream Brands Mastered the Marketing...
Leading ice-cream brands revamp campaigns with seasonal flavours, digital personalisation,...
CCI Clears Kandhari’s Coca-Cola Bottling Acquisition, Boosting...
The Competition Commission approves Kandhari Global’s acquisition of Coca-Cola’s...
Ajith Kumar Fans Craft 15‑Foot Milk Bikis Garland for Blockbuster
Enthusiastic Ajith Kumar fan club unveils a towering 15‑foot Britannia Milk Bikis...
GCC Boom Puts India at Heart of Global Ad Operations
Growing global capability centres (GCC) in India are reshaping ad operations—handling...
Advertising in Space: Brands Aim for Orbiting Customer...
From Pizza Hut’s lunar delivery to ALE’s meteor shower, brands experiment with space...
JioStar’s MegaBlast Ignites IPL Ads with Interactive Fan...
JioStar introduces MegaBlast, cricket‑themed ad formats during IPL on OTT—turning...
HUL Introduces Nexxus New York Salon Hair Science to India
HUL brings Nexxus New York Salon Hair Science to India, launching premium PROMEND...
Brooke Bond’s Musical Evolution: From Tabla to Flute Serenade...
Brooke Bond Taj Mahal Tea evolves its musical heritage, from tabla rhythms to serene...
VDO.ai’s Cricket‑Themed Ad Suite: IPL Campaigns Level Up...
VDO.ai unveils cricket‑themed ad formats tailored for IPL, combining dynamic overlays,...
Too Yummms Serves Edible Cheer Signs: Cricket Fandom Gets...
Too Yummms’ new campaign debuts edible cheer signs, blending cricket passion with...
