Grip Invest Launches ‘Unspoken’ to Break Generational Money Taboos

Grip Invest has introduced a groundbreaking video series titled ‘Unspoken’, designed to tackle the often-avoided topic of money-related conversations within families. Featuring candid, unscripted discussions between millennials and their parents, the series explores the emotional and practical challenges of talking about finances.

‘Unspoken’ sheds light on the widespread hesitation surrounding financial discussions in middle-class households. Parents frequently shield their children from their financial struggles, debts, or sacrifices made to support their aspirations, while children hesitate to ask questions for fear of appearing ungrateful or intrusive. This communication gap often leads to misunderstandings, affecting trust and family relationships.

“At its core, ‘Unspoken’ is about breaking barriers,” says Ved Agarwal, Chief Marketing Officer at Grip Invest. “Our goal is to recalibrate financial transparency between generations, motivating families to start those essential but difficult money conversations. By doing so, we aim to strengthen relationships and foster mutual understanding.”

Addressing Generational Challenges

The series bridges the gap between traditional financial values and the modern independence millennials seek. It delves into the tensions many face as they balance their financial autonomy with their parents’ conservative mindsets.

Through ‘Unspoken’, Grip Invest highlights the importance of breaking taboos and encourages families to approach money as a topic of collaboration rather than conflict.