The Body Shop to double the business in India by 2025: Lionel Thoreau

British skincare and beauty brand, The Body Shop recently made the announcement that the brand will scale its business in India and focuses to double their current market capitalization by 2025. The same was announced by the Global Chief Marketing Officer, Lionel Thoreau, on the occasion of launching their biggest skincare range.

Lionel, clears the brands vision by saying that the brand is sticking to the belief of founder Anita Roddick that businesses can help shape and drive change in our society for the better. Moreover, the company recently introduced its biggest skincare range with the ingredient 'Edelweiss' revamping the ‘Drops of Youth’ collection.

While introducing the collection, Thoreau said “We thought it was not the right thing to call this product Drops of Youth, but we wanted to rejuvenate it, upgrade it, and make it better and at the same time we wanted to change the name. It was a big commercial bet but we believe it was worth it because we really wanted to be aligned with our values. That's why we have relaunched and made sure that our customers always feel at their best whatever their age.” The brand believes that customers understand that the brand is back to its roots and values - one of the key values being to promote their self-esteem and well-being. 

Furthermore, Thoreau defines the brand’s target audience as "ethically engaged people, especially women." He added “It's people with this mindset - where they love beauty products, they want to have high-performing products, but at the same time, they care about the values that we care about. That's really our core target. It's not only the demographics but a kind of psychographic attitude in all. People who believe in things like sustainability, environmental protection, and social equality are also important in society are our TG.” 

With the news of scaling their business in India, Thoreau further added that the company is also going to launch vegan products in future and entering markets like Varanasi, Imphal, Indore, Bhopal, Patna, Shimla and more.