IPL 2025 Finale Sparks Big Jump in Ad Prices

IPL 2025 Finale: Why Advertisers Are Paying Top Dollar

As the Indian Premier League (IPL) 2025 nears its grand finale on June 3, the cricket fever isn’t just limited to fans—advertisers are feeling the heat too. With millions glued to their screens, brands are scrambling to grab the most competed ad slots, causing prices to skyrocket by 10-15% over the usual rates. Let’s break down why IPL advertising is hotter than ever, what’s driving these record prices The Indian Premier League (IPL) 2025 is almost over, and the excitement is at an all-time high. But it’s not just the cricket fans who are excited—advertisers are also in a frenzy! With millions of people watching the final matches, companies are paying much more to show their ads during the games. In fact, ad prices have jumped by 10-15% compared to earlier in the season. Let’s see why IPL ads are so expensive this year and what it means for brands and viewers.

How Much Are Ads Costing Now?

If you want to show a 10-second commercial on TV during the IPL final, it will cost you around ₹15 lakh (that’s 1.5 million rupees!). On digital platforms like JioCinema, advertisers are paying about ₹250 for every 1,000 views. These prices are 10-15% higher than what brands paid during the earlier matches. On Connected TV (CTV), the cost has gone up six times compared to the start of the IPL.

This shows how much advertisers value IPL as a way to reach millions of people in India.

Why Are Ads So Expensive During IPL?

IPL is not just a cricket tournament; it’s a huge event watched by millions across the country, it's the feeling for the cricket lovers. Here’s why advertisers are ready to pay more:

• Huge Audience: IPL matches attract hundreds of millions of viewers on TV and online.
• Limited Time: Brands know this is the best time to advertise, so they compete for limited ad slots.
• Big Impact: Ads shown during IPL often become very popular and talked about.

More than 100 companies and 180 brands are advertising during IPL 2025, which is more than last year. This high demand pushes prices up.

Creative Ads That Grab Attention

This year, many brands have created fun and touching ads for IPL. Companies like Groww, PhonePe, and PaperBoat have made ads that people love to watch and share. Some ads even feature famous poets like Gulzar, adding a special touch.

Influencers and social media also help these ads reach more people, making the brands even more popular during the IPL season.

Some Challenges This Season

There were a few bumps this year. Rain delays caused some matches to be postponed and the tournament paused for a week due to political tensions between India and Pakistan. But the Board of Control for Cricket in India (BCCI) quickly resumed the games, fitting the remaining matches into a tight schedule.

Even with these challenges, the IPL remained a great place for advertisers to reach viewers.

What’s Next for IPL Advertising?

The IPL 2025 final will be held at the Narendra Modi Stadium in Ahmedabad, and it promises to be a big event. With teams like Royal Challengers Bengaluru reaching the final, excitement is high.

As more people watch cricket on digital devices, advertisers will likely pay even more for ads in the future. For brands, IPL is the best place to get noticed—but it comes at a price