Croma's witty campaign urges Tamil Nadu to upgrade with mega exchange
Croma's End-of-the-Year Campaign in Tamil Nadu encourages consumers to upgrade electronics with humor and a mega exchange, featuring a super-grandmother leading the charge for the latest tech marvels
Sumit Rawat
Croma has initiated its End-of-the-Year Campaign in the Tamil Nadu market, employing a series of Digital Video Campaigns (DVCs) to encourage consumers to part with outdated electronics and embrace the latest electronic gadgets for the future. The campaign adopts a comprehensive 360-degree marketing approach in Tamil Nadu, utilizing various touchpoints to ensure maximum reach and engagement with consumers.
Devised by Croma's in-house team, the DVCs add a touch of wit to the campaign, featuring a super-grandmother guiding her family to adopt the latest technological marvels through Croma's mega exchange.
In the DVC narrative, a bodybuilder abruptly enters a house, surprising a child and taking away an old phone. The storyline takes a humorous turn with the introduction of a super-grandmother leading a mission to remove outdated electronic products from the house. Infused with humor, the narrative depicts an entourage eliminating old products from the house, surprising the family. The DVC concludes with a jubilant scene at a Croma store where the family reunites, celebrating their new collection of products.
Maintaining the momentum within a household, the two DVCs feature the super-grandmother guiding her family to embrace the latest tech marvels through Croma's mega exchange in Tamil Nadu.
Speaking about the campaign in Tamil Nadu, Shibashish Roy, the Chief Operating Officer at Croma, stated, "Since our first store launch in Tamil Nadu in 2009, we have expanded to over 25 stores to meet the growing demand. Aligned with the discerning preferences of Tamil Nadu residents, our 'End-of-the-Year' campaign reflects our commitment to exceptional service, providing a diverse range of gadgets. We are excited to evolve alongside changing needs and contribute to the vibrant electronic retail landscape in the state."
Croma's 'End of the Year' campaign will be disseminated across various channels, including digital platforms, social media, and retail stores.
