Vikrant Massey humorously promotes Aditya Birla Health Insurance in new ads

Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital, has partnered with acclaimed actor Vikrant Massey to launch a multi-film campaign showcasing the features of its recently introduced product, Activ One.

The campaign, consisting of four ad films, aims to portray Activ One as a comprehensive health insurance plan that not only addresses customers' health needs but also empowers them to achieve their healthiest selves. Vikrant Massey, as the campaign's face, emphasizes the unique blend of health and insurance features, aligning with ABHICL’s mission to promote a healthier lifestyle. The campaign's tagline, '100% Health. 100% Health Insurance,' reflects this commitment.

The initial film, already released, features Vikrant Massey presenting the 'Claim Protect' feature of Activ One in a witty manner. Through clever wordplay, he highlights the insurance feature offering healthy customers up to 100% refund of the paid premium as HealthReturns™ for staying active. Subsequent films follow a similar approach, spotlighting other key plan features. The campaign will be disseminated through television, OTT platforms, and digital channels like YouTube and Meta. Additionally, ABHICL plans to utilize Out-of-Home (OOH) advertising in cities to broaden the campaign's reach.

Mayank Bathwal, CEO of Aditya Birla Health Insurance, expressed delight in having Vikrant Massey as the face of Activ One, emphasizing his relatable persona that resonates with diverse audiences. Darshana Shah, Marketing Head at Aditya Birla Capital, highlighted that Activ One is crafted to cater to various consumer health needs, with the campaign aiming to strengthen its narrative and inspire customers to embrace a healthy lifestyle.