Sunfeast SuperMilk launches 'Nalladhu Thedi Varum' with Sneha and Simran

ITC Sunfeast SuperMilk, renowned for its commitment to delivering high-quality products, today unveiled its latest campaign, "Nalladhu Thedi Varum," which translates to "Goodness comes to you." This campaign marks a significant milestone as it features Tamil superstars Sneha and Simran together for the first time, conveying a poignant message to families across Tamil Nadu.

The campaign cleverly plays with the conventional notion that one must actively seek out good things, flipping it to showcase that sometimes goodness also seeks us out. Against the backdrop of a picturesque village, the campaign shines a spotlight on the wholesome goodness of Sunfeast SuperMilk Biscuits, made with milk from indigenous cows.

The film opens with Sneha and Simran stepping out of an SUV, warmly greeted by their children who eagerly lead them forward. The scene transitions to a serene coconut grove where the children joyfully engage in traditional rural games, their laughter echoing through the air. Curiously, Sneha's son asks why they frequently visit villages, prompting Sneha, enjoying a stalk of sugarcane, to explain their pursuit of good experiences.

Simran's child, intrigued, inquires about these "good things." Simran enthusiastically elaborates on the simple joys of village life, with Sneha joining in to highlight more delightful aspects, all subtly pointing towards Sunfeast SuperMilk Biscuits.

Mr. Ali Harris Shere, Chief Operating Officer of the Biscuits & Cakes Cluster, Foods Division at ITC Ltd., shared his thoughts on the campaign, emphasizing its aim to remind consumers that sometimes life's best offerings come to us, much like Sunfeast SuperMilk Biscuits. He described the campaign as a celebration of simplicity, embodying the essence of their product.

Set to captivate audiences, the campaign resonates with the modern convenience and wholesome nature of Sunfeast SuperMilk biscuits. Anticipate the launch of this heartfelt campaign and join Sneha, Simran, and their families in embracing the joy that Sunfeast SuperMilk brings to you.