Congress counters BJP with new campaign in Lok Sabha Polls
Political ads flood the scene, from 'Modi Wash' to 'Mere vikas ka do hisaab', parties trade jabs, injecting humor and critique
Sumit Rawat
As the Lok Sabha elections draw nearer, political parties are ramping up their campaign efforts, employing creative strategies to take jabs at one another.
Following BJP's recent spoof on the I.N.D.I.A Alliance, the Indian National Congress (INC) has now joined the fray with its own series of ads targeting the ruling party. Titled 'Mere vikas ka do hisaab', these ads offer a critical perspective on the current government's performance.
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One such ad features a young professional highlighting the discrepancy between the growth of start-ups and businesses and the inadequate infrastructure supporting them.
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Meanwhile, the Shiv Sena's Washing Machine campaign delves into issues of corruption and political defection.
In a bold move, the INC released a video showcasing a party leader in a spoofed avatar promoting a detergent named 'Modi Wash' to cleanse corruption, scams, extortion, and fraud associated with the BJP.
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This marks a shift in the INC's positioning, reflected in their new tagline 'Haath Badlega Haalaat', replacing the previous 'Ab hoga nyay'. Conversely, the BJP has retained its earlier tagline, now revamped as 'Ab ki baar, 400 paar'.
