Campaigns

Dot & Key refreshes sunscreen packaging, ropes in Shanaya Kapoor to highlight modern sun care appeal

Dot & Key refreshes sunscreen packaging, ropes in Shanaya...

Indian skincare brand Dot & Key has unveiled refreshed packaging for its sunscreen...

Maggi Spicy Turns Confidence Into Flavor With Bold New Campaign

Maggi Spicy Turns Confidence Into Flavor With Bold New...

Maggi Spicy launches Mujhe Mirch Nahi Lagti campaign celebrating youth confidence,...

AI Writes Love Letters While upGrad Writes Career Futures

AI Writes Love Letters While upGrad Writes Career Futures

upGrad launches AI Love You Valentine campaign blending romance and career growth,...

boAt Enters Dashcam Market With Film Showing Why Proof Matters on Indian Roads

boAt Enters Dashcam Market With Film Showing Why Proof...

boAt has launched its Hive dashcam range with a digital film built around a roadside...

Excel Home Decor Turns Valentine’s Focus Toward Everyday Comfort And Intimate Living Spaces

Excel Home Decor Turns Valentine’s Focus Toward Everyday...

Excel Home Decor’s Valentine’s campaign highlights everyday intimacy, positioning...

Fevicol Shoefix Links Valentine’s Love With Saving Your Favourite Shoe Pair

Fevicol Shoefix Links Valentine’s Love With Saving Your...

Pidilite’s Fevicol Shoefix uses a 90s Bollywood romance lens in its Valentine’s...

Crunchyroll Brings Rashmika and Shubman Together to Push Anime Into India’s Mainstream Viewing Habit

Crunchyroll Brings Rashmika and Shubman Together to Push...

Crunchyroll launches Ready to Anime? in India with Rashmika Mandanna and Shubman...

Story TV Appoints Yuzvendra Chahal as Chief Story Officer

Story TV Appoints Yuzvendra Chahal as Chief Story Officer

Story TV has appointed cricketer Yuzvendra Chahal as chief story officer, bringing...

Sunfeast YiPPee Shows Bumrah’s Playful Side in Magic Masala Film

Sunfeast YiPPee Shows Bumrah’s Playful Side in Magic Masala...

Sunfeast YiPPee!’s latest campaign features Jasprit Bumrah letting go of his on-field...

Duroflex Taps Virat Kohli to Shift Mattress Talk From Comfort to Recovery

Duroflex Taps Virat Kohli to Shift Mattress Talk From Comfort...

Duroflex launches its Airboost mattress range with Virat Kohli, reframing sleep...

Flipkart Backs Namibia in T20 Move, Bets on Viewership Over Geography

Flipkart Backs Namibia in T20 Move, Bets on Viewership...

Flipkart has chosen to sponsor Namibia during the T20 World Cup, using humour to...

mPokket marks 10 years with film on chasing a “perfect 10”

mPokket marks 10 years with film on chasing a “perfect...

mPokket celebrates its 10th anniversary with a new brand film focused on young Indians...

Tata Consumer Products takes workplace route with new Valentine push for Tata Coffee Grand

Tata Consumer Products takes workplace route with new Valentine...

Tata Coffee Grand Cold Coffee releases a Valentine-season digital film set in the...

CoinDCX pushes investor education with father-led crypto narrative

CoinDCX pushes investor education with father-led crypto...

CoinDCX launches a nationwide campaign using a father-son narrative to demystify...

IKEA India Unveils ‘It All Starts at Home’ to Deepen Local Consumer Connect

IKEA India Unveils ‘It All Starts at Home’ to Deepen Local...

IKEA India unveils ‘It All Starts at Home’ as its new brand position, aligning with...

L’Oréal Builds AI Into Content Engine

L’Oréal Builds AI Into Content Engine

L’Oréal is embedding AI tools into everyday digital advertising production to accelerate...