Campaigns
SKY Turns Kachra Seth for EM5
Suryakumar Yadav appears in a meme-led digital film for House of EM5, parodying...
Zeeba Film Reframes Groom Choice
Zeeba Basmati Rice launches a wedding-season film using humour and a groom selection...
InstaAstro Takes Risqué Wordplay to the Streets
InstaAstro’s latest OOH campaign uses edgy abbreviations and marriage-focused punchlines...
Nykaa Opens Love Post Office for Valentine’s
Nykaa launches the Love Post Office at Phoenix Palladium, turning Valentine’s gifting...
Mountain Dew & Mahesh Babu Mark Five Years
Mountain Dew and Mahesh Babu complete five years of partnership, evolving the “Darr...
Kinder Schoko-Bons Crispy Brings Families Into Cricket...
Kinder Schoko-Bons Crispy launches “Cheer to Win,” inviting families to create cricket...
KFC Turns Gossip Culture into Product Theatre with Khushi...
KFC partners Khushi Kapoor and Orry to launch its Dunked range through a culture-first...
IKEA India Unveils ‘It All Starts at Home’ Positioning...
IKEA India introduces its new brand platform, “It All Starts at Home,” repositioning...
Dove brings Bridgerton romance to shelves with global limited-edition...
Dove partners with Netflix and Shondaland’s Bridgerton to launch a limited-edition...
Jim Sarbh Lends His Voice to Hamdard-Backed ‘Unani Ki Kahaani,’...
A new documentary, created with Hamdard Laboratories, aims to decode the origins,...
Underneat launches ‘Underwoman’ campaign with Kusha Kapila
Underneat introduces Underwoman, a cinematic cupboard-world campaign turning everyday...
Union Budget 2026 Puts Digital, AVGC and AI at the Centre...
Union Budget 2026 signals major opportunities for marketers with strong focus on...
Anand Rathi Uses Humour to Tackle Market Noise in New ‘Sahi...
Anand Rathi launches a humour-led digital campaign to highlight the importance of...
Mamaearth Appoints Sreeleela as Brand Ambassador for Rosemary...
Mamaearth launches a new campaign for its Rosemary Anti-Hair Fall Shampoo, appointing...
The "Knee Virus" Chronicles: How BLA BLI BLU’s Surrealist...
Explore BLA BLI BLU's "Knee Virus" campaign—a surrealist marketing triumph that...
Thums Up Drops ‘Taste the Thunder’ Anthem with Hanumankind...
Thums Up launches its ‘Taste the Thunder’ anthem with Hanumankind and Vishal Dadlani,...
