Just In Time & Ayushmann Khurrana Launch Festive Campaign on Personalised Gifting

As festive retail momentum peaks across India, watch retailer Just In Time has unveiled its latest integrated campaign featuring Bollywood actor and brand ambassador Ayushmann Khurrana. Built around the core theme of thoughtful, personality-first gifting, the campaign reimagines how consumers approach festive purchases by shifting the focus from transactional gifts to meaningful expressions of personal connection.

Set against the backdrop of a festive family gathering, the campaign film illustrates how understanding a recipient's unique lifestyle and preferences leads to more resonant gifting choices. By positioning timepieces as everyday companions that carry long-lasting sentiment, the narrative highlights the transition of a watch from a simple accessory to a memory-laden gift.

Strategising Meaningful Connections Over Mass Gifting

Explaining the vision behind the brand's creative direction, Raju Chheda, Founder and Managing Director of Just In Time, emphasized the emotional value behind consumer choice during high-intent shopping periods:

"The festive season brings people together and allows us to express our appreciation for the relationships that matter to us. We believe that choosing a gift becomes more meaningful when it reflects how well we know the person receiving it. With this campaign, we wanted to celebrate the sentiment behind gifting and the way a watch can hold meaning long after the occasion has passed."

Product Depth Meets Omni-Channel Accessibility

To support the campaign's focus on personalization, Just In Time is leveraging its vast retail inventory, which encompasses over 50 global brands and more than 10,000 styles spanning luxury, premium, and fashion segments.

Commenting on the commercial and category strategy, Ronak Shah, CEO of Just In Time, noted:

"The festive season is an important period for the watch category, with customers exploring different styles and brands for gifting. Our strength lies in bringing together a wide range of international watch brands, each with its own design sensibility and appeal. Whether customers are looking for something classic, contemporary, or distinctive, our retail network and online platform allow them to explore the options and find a watch that fits the occasion and the person they have in mind."

Celebrity Endorsement Rooted in Authenticity

Speaking on his association with the brand and the campaign's core message, actor Ayushmann Khurrana highlighted why personal intent makes all the difference in festive campaigns:

"I think the most special gifts are the ones that have genuine thought behind them. They show that you know someone well and have put in the effort to choose something that reflects who they are. For me, that’s what makes festive gifting so meaningful. Watches make wonderful gifts because they become part of your everyday life and, over time, can hold memories of the person who gave them to you. I think Just In Time captures this sentiment beautifully."

Amplification Across Digital & Retail Outlets

The new campaign expands upon Just In Time’s broader brand positioning platform, ‘Watching Out For You’. To maximize reach and engagement, the campaign video and creative assets are being rolled out nationwide across the retailer's digital and social media channels, targeted digital ads, and point-of-sale (POS) displays across its extensive physical store network.