Business
Cannes Lions Launches Global Integrity Standards for Advertising
Cannes Lions introduces new global integrity standards to promote ethical advertising...
Radhika Seth & Meghna Kaur Launch Naked Coffee Brand
Creators Radhika Seth and Meghna Kaur launch Naked, a specialty coffee brand focused...
Social Panga Wins Neo by Nippon Paint’s Marketing Mandate
Social Panga to drive Neo by Nippon Paint’s digital storytelling and campaigns for...
Dhurandhar Teaser Breaks Records, Sets Internet Ablaze
Dhurandhar teaser crosses 100 million views, sparking massive buzz for Ranveer Singh...
From SEO to GEO: Marketers Face the AI Search Revolution
AI-driven GEO is reshaping search. Marketers must adapt content for answer engines,...
Amazon Reinvents OTT Ads With Pause and Product Placements
Amazon Reinvents OTT Ads With Pause and Product PlacementsAmazon Reinvents OTT Ads...
Nike Delays Launch of NikeSKIMS Activewear Line
Nike postpones its women’s activewear launch with Skims, aiming for product perfection...
Pulse Candy Becomes ₹750 Crore Sensation in India
DS Group’s Pulse Candy hits ₹750 crore in sales, leading India’s hard-boiled candy...
Why Re 1 Candies Still Rule Perfetti’s Sweet Success
Perfetti’s Re 1 candies drive 70% of sales, proving small treats still win big in...
FNP’s Hatke: India’s Quirkiest Pop-Culture Gifting
FNP launches Hatke, a bold, pop-culture gifting brand for young, trendy, meme-loving...
Prime Video Unveils 17 New Series and Films for India
Prime Video announces 17 new Indian and global series, films in multiple languages,...
Ogilvy, Aqua Plumbings Redefine Luxury Bathware Branding
Aqua Plumbings partners with Ogilvy to craft fresh, meaningful narratives in India’s...
Zone Syrups Introduces Three Game-Changing Flavours, Reflecting...
Discover Zone Syrups' three new innovative flavours crafted to match India's evolving...
Barista’s Cranberry Summer: A Tangy Twist for India
Barista Coffee and US Cranberries launch cranberry-infused drinks and desserts for...
Dabur’s Siens: Science-Backed Wellness for Modern India
Dabur launches Siens, a digital-first nutraceutical brand offering science-backed...
ACT Fibernet, Amazon Prime Lite Bring Value Home
ACT Fibernet partners with Amazon to offer Prime Lite—fast internet, HD streaming,...
