Swish Appoints Former Zepto Executive Anant Rastogi as Head of Brand
Swish has appointed former Zepto executive Anant Rastogi as Head of Brand to lead brand strategy and marketing as the quick commerce platform expands its market presence.
SociapaHQ
Quick commerce platform Swish has appointed former Zepto executive Anant Rastogi as its new Head of Brand, strengthening its leadership team as the company looks to expand its brand presence in India's competitive quick commerce market.
Rastogi announced the appointment through a LinkedIn post, writing, “They say you are what you eat! I'm apparently now the Head of Brand at Swish. Here to build a brand people actually have a taste for.” He also thanked Aniket Shah, Ujjwal Sukheja and Saran S for the opportunity.
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Brand Leadership:
In his new role, Rastogi will lead the brand strategy and marketing efforts of Swish, with a focus on building the company’s brand identity and increasing consumer engagement.
Prior to Swish, Rastogi spent nearly four years at quick commerce platform Zepto, where he held multiple leadership roles across the brand marketing function. He has held various positions including Senior Brand Manager, Associate Director – Brand Marketing, Director – Brand Marketing and most recently Senior Director – Brand, leading various brand building and marketing initiatives over the years.
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Prior to joining Zepto, Rastogi also worked as a channel development and management trainee professional at Tata Consumer Products. Earlier in his career, he has also worked with IndiaMART InterMESH and cloud technology company Searce Inc.
The appointment comes after sustained investment by quick commerce firms in senior marketing talent to strengthen brand recall and differentiate themselves in an increasingly competitive market where customer acquisition and retention remain key priorities.
