Juhi Parmar Launches Natural Skincare Brand "Love Thy Naturee"

Popular television actress Juhi Parmar, widely recognized for her iconic role in Kumkum, has stepped into the world of entrepreneurship with the launch of her natural skincare brand, Love Thy Naturee. Announced just ahead of her birthday, the brand is a reflection of Juhi’s enduring love for organic remedies and her commitment to natural skincare solutions.

Having earned the trust of her followers through her skincare tips on social media, Juhi was inspired to create a brand that not only enhances beauty but also promotes self-care and sustainability. Speaking about her vision, Juhi remarked, "For me, beauty has always been about embracing what’s real. I’ve always believed in the power of natural remedies and organic products. Over the years, my followers have trusted my advice, which gave me the confidence to launch a brand that aligns with my values. Love Thy Naturee isn’t just about skincare—it’s a movement to encourage people to embrace their natural selves, free from the pressures of perfection."

The brand name itself, Love Thy Naturee, holds symbolic significance. The extra “e” in “Naturee” stands for the Earth, reinforcing its commitment to sustainability and environmental well-being. Alongside co-founder Harsh Khanna, Juhi is determined to create a community that values authenticity, wellness, and a deep connection with Mother Earth.

One of the standout initiatives tied to the brand is its reforestation drive. For every day that the brand operates, they pledge to plant one tree, partnering with a dedicated organization focused on reforestation. This initiative underscores the brand’s dual commitment to both skincare excellence and positive environmental impact.

Juhi highlighted the three years of hard work that went into perfecting the products, ensuring they meet the highest standards of quality. Drawing from the centuries-old wisdom of Ayurveda, the products are designed to deliver pure, luxurious skincare while celebrating nature’s healing properties. Juhi explained, "Ayurveda has always been close to my heart. Its timeless knowledge is integral to Love Thy Naturee. Our mission is to redefine self-love through products that are kind to both the skin and the planet."

The launch of Love Thy Naturee marks more than just the arrival of another skincare brand—it represents a celebration of nature, a call to authenticity, and a movement to embrace self-love in its truest form. With its Earth-friendly philosophy, the brand aims to empower individuals to feel confident in their natural beauty while making conscious choices for a better world.