Zomato Live Launches Campaign Featuring Diljit Dosanjh and Rahul Dua

Zomato has officially launched its first campaign for Zomato Live, the platform’s new experiential and ticketing arm. This innovative initiative aims to encourage users to explore a world of live entertainment and unique experiences directly through the live tab on the Zomato app. The campaign features two exciting digital films starring global music sensation Diljit Dosanjh and popular stand-up comic Rahul Dua, who offer a tantalizing glimpse into their performances and invite users to book the full experience via Zomato Live.

The main objective of this campaign is to raise awareness about the diverse live entertainment options available on Zomato Live, all accessible with just a single tap on the app. The campaign was creatively developed in-house by the Zomato team and revolves around the amusing theme of customers accidentally discovering the LIVE tab while ordering food.

In the first film featuring Diljit Dosanjh, an unsuspecting customer takes an ordinary auto ride, but everything changes with an accidental tap on the Zomato Live tab. Suddenly, they are whisked away to the vibrant Diljit universe, where the pop star teases them with a snippet from one of his classic hits.

The second film showcases a different scenario, where a customer, during their lunch break, scrolls through the Zomato app and unexpectedly finds themselves teleported to Rahul Dua’s stand-up comedy act after accidentally tapping on the Zomato Live tab. In both films, Dosanjh and Dua set the tone and mood for their signature performances, gently nudging viewers to book the full experience through the Zomato Live tab.

The films also highlight an impressive lineup of upcoming and previously featured experiences and concerts. This includes both international and national performances, such as the Zomato Feeding India Concert featuring Dua Lipa, Diljit Dosanjh’s Dil-Luminati Tour, Bryan Adams’ So Happy It Hurts tour, and performances by Arijit Singh. The campaign also promotes popular experiential events like Zomaland by Zomato, along with a variety of community experiences across different genres.

This strategic launch signifies Zomato's commitment to enhancing user engagement by diversifying its offerings beyond food delivery. By incorporating live entertainment into its platform, Zomato aims to attract a broader audience, tapping into the growing demand for experiential activities. The use of recognizable celebrities like Dosanjh and Dua not only boosts visibility but also creates a relatable connection with potential users who might not yet be familiar with the Zomato Live offering.

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In a world where experiences are increasingly valued, Zomato Live is poised to provide customers with unforgettable moments that extend beyond the dining table. As consumers seek more from their interactions with brands, Zomato is stepping up to meet this demand, encouraging users to dive into the vibrant world of live entertainment at their fingertips.

Overall, the campaign encapsulates Zomato's innovative spirit while inviting users to explore the excitement of live performances, making it a game-changer in the realm of experiential marketing.