Swiggy Instamart’s Mother’s Day Ad Invites You… Into Your Cart!
Swiggy Instamart’s charming Mother’s Day spot humorously reminds you to add “you” to the grocery list—celebrating self-care and convenience in one swipe.
Prakhar
Adding “You” to the List
Swiggy Instamart’s new digital film flips typical Mother’s Day clichés by focusing on mom’s needs. A daughter scrolls through groceries while Mom wistfully gazes at the camera—until the daughter types “Mom deserves ice cream” and “pampering face mask,” adding treats just for her.
Self-Care Meets Quick Commerce
The spot deftly weaves in Instamart’s 20-minute promise. As mom opens the door to a delivery of flowers, skincare, and chocolates, a voiceover quips, “This Mother’s Day, don’t forget to gift her… herself.”
Interactive In-App Feature
To drive engagement, Instamart rolled out a “Treat Yourself” section in-app, curating self-care bundles alongside traditional gift items. Users can share their carts on social media with #AddYouToCart to win Instamart credits.
Marketing Takeaway
By reframing gifting as both thoughtful and self-directed, Swiggy Instamart bridges emotional resonance with transactional immediacy—demonstrating how grocery apps can become platforms for heartfelt celebrations as well as errands.
