Global Sports Agency Fuse Lands in India

Omnicom Media Group (OMG) has launched its sports and entertainment agency, Fuse, in India. The Mumbai office will be headed by Jigar Rambhia, a seasoned industry veteran.

Fuse's mission is to supercharge sports marketing in India and provide comprehensive partnership services for brands. They aim to leverage the rising popularity of sports in the country, especially cricket, kabaddi, football, and badminton, to create memorable brand experiences.

Jigar Rambhia, formerly of Sporjo and Wavemaker, brings a wealth of experience to the role. He's excited about the booming sports industry in India and believes Fuse is perfectly positioned to help brands connect with audiences through sports.

Kartik Sharma, Group CEO of Omnicom Media Group India, emphasized the growing importance of sports and culture for brands. He's confident that Fuse will deliver transformative experiences for clients.

Louise Johnson, Global CEO of Fuse, expressed her enthusiasm about the India launch. She highlighted the potential of the Indian sports market and Fuse's ability to capitalize on it. She believes that Fuse, with its specialist sports marketing expertise and Omnicom Media Group's data and technology capabilities, can create unforgettable brand experiences.

Shriram Finance and Uni League Cricket are among the initial clients of Fuse India. The agency will focus on strategic planning and activation of effective sports partnerships.

With the rise of technology, OTT platforms, and immersive experiences, the Indian sports ecosystem is valued at over USD 1.8 billion. This presents a massive opportunity for brands to invest in sports marketing and reach a wider audience.

Fuse's expansion into India is a significant step in its global growth strategy. The agency is already present in countries like Spain and Brazil, working with clients such as PepsiCo, Nissan, and Philips.