Vastrado’s Collaboration with ‘India’s Got Latent’ Shatters Records

Vastrado, a rising apparel brand, teamed up with India’s Got Latent for a New Year’s Eve special hosted by comedian Samay Raina, and the results were spectacular. The episode reached an astonishing 28 million views, with over 2 million hits in just 1.5 hours, making it the fastest-viewed installment on the channel. This collaboration was facilitated by White Rivers Media and proved to be a massive success, with the episode trending at #1 and #2 on YouTube for an impressive four days straight.

Vastrado reaped extraordinary benefits from the partnership, reporting a 150% revenue surge and a 20X spike in website traffic. The event also brought in a heartfelt twist, with Yuvraj Gupta, the show’s first winner, taking home prize money of one lakh rupees from Vastrado. In a series first, Vastrado’s founder, Vishwanshu Agarwal, stepped into the spotlight to match the prize money for the second winner, Khushi Saini, and even offered her a brand collaboration opportunity.

Reflecting on this phenomenal success, Agarwal said, “India’s Got Latent’s massive Gen-Z appeal aligned perfectly with Vastrado’s vision to connect with our audience meaningfully. Kicking off the year with the episode trending at number one was the icing on the cake.”

The star-studded judges’ panel, featuring Rakhi Sawant, Aashish Solanki, Maheep Singh, Yashraj, Balraj Ghai, and the host Samay Raina, ensured the episode had something for everyone.

Adding to the celebration, Shrenik Gandhi, co-founder and CEO of White Rivers Media, remarked, “With WRM’s grip on the Gen-Z pulse, this collaboration served as the perfect blend of platform, audience, and opportunity, creating a moment of genuine brand love.”

This episode not only strengthened Vastrado’s connection with the Gen-Z audience but also created an unforgettable start to the year with record-breaking achievements and meaningful brand engagement.