Anil and Sanjay Kapoor Unite On-Screen for Vasant Masala Campaign

For the first time ever, Bollywood icons and real-life brothers Anil Kapoor and Sanjay Kapoor have come together on-screen in a heartwarming TV commercial for Vasant Masala. The new campaign, with the tagline ‘Pyaar Toh Hona Hi Tha’, celebrates the essence of family connections and tradition, beautifully tying in with the brand’s legacy of delivering purity and quality to Indian households.

Anil Kapoor has been named the brand ambassador for Vasant Masala, further enhancing the brand’s appeal across generations. The campaign, conceptualized and executed by Eggfirst, taps into the emotional bonds that families share over food. Ravikant Banka, founder of Eggfirst, explained, “By featuring Anil Kapoor and his real-life brother Sanjay, we bring a unique authenticity to the storytelling, bridging the gap between business and creativity.”

Chandrakant Bhandari, Managing Director of Vasant Masala, elaborated on the campaign’s vision: “For decades, Vasant Masala has stood for purity and tradition. With ‘Pyaar Toh Hona Hi Tha,’ we’re building on this foundation by celebrating the emotional connections that food fosters. Anil Kapoor’s association brings a perfect balance of tradition, modernity, and universal appeal, enabling us to reach new audiences and strengthen our presence in Indian homes.”

The TVC captures a heartfelt narrative of love, family bonds, and tradition, themes that resonate deeply with Indian audiences. Anil Kapoor expressed his excitement about the project, saying, “I am thrilled to be part of Vasant Masala’s journey. This is not just about promoting a product; it’s about celebrating love, family, and the bonds that make life meaningful. Sharing the screen with my brother Sanjay for the first time makes this campaign even more special.”

This collaboration marks a milestone in Bollywood and advertising, as fans get to see the Kapoor brothers’ chemistry for the first time. The ad seamlessly blends emotions with branding, making it a memorable addition to Vasant Masala’s legacy.

The campaign emphasizes how Vasant Masala has been a trusted household name, delivering unmatched quality and authentic flavors for decades. With this new chapter, the brand seeks to deepen its connection with families across India, promising not just taste but a touch of love and tradition in every meal.